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9780446530644

Polling Matters Why Leaders Must Listen to the Wisdom of the People

by
  • ISBN13:

    9780446530644

  • ISBN10:

    0446530646

  • Format: Hardcover
  • Copyright: 2004-07-30
  • Publisher: Grand Central Publishing
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Summary

Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.

Author Biography

Frank Newport is the editor in chief of The Gallop Poll.

Table of Contents

Introductionp. ix
The Lure of Knowing What Other People Thinkp. 1
The Bottom-Up Approachp. 11
The Pulse of Democracyp. 36
Don't Pigeonhole Mep. 66
The Tyranny of the Majority?p. 80
Do the People Know Enough?p. 107
Behind the Curtain: How Polling Is Donep. 136
Lists and Electionsp. 167
The Elusive Attitudep. 213
The Media and Pollsp. 251
Making Polls Work in a Democracyp. 276
Acknowledgmentsp. 289
Indexp. 293
Table of Contents provided by Rittenhouse. All Rights Reserved.

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