Pop! : Stand Out in Any Crowd

by Horn, Sam

• ISBN13: 9780399532764
• ISBN10: 0399532765
• Format: Hardcover
• Copyright: 2006-09-05
• Publisher: Perigee Trade

Summary

From the author of Tongue Fu! comes a unique and inspiring guide to jumpstart creativity and make ideas POP! A powerful tool for entrepreneurs, businesspeople, authors, and anyone who wants to break out big, the POP! process is a fun, fascinating, strategic approach for making messages Purposeful, Original, and Pithy - to generate instant intrigue and word-of-mouth buzz. Sam Horn illustrates the POP! process with such topics as: bull; Idea Chemistry: The nine components that cause ideas to break out bull; Muse It or Lose It: Write down ideas as they come bull; Contra-Band: The power of saying something that flies in the face of current wisdom bull; The Jerry Maguire Rule: Five secrets to crafting a message that gets people at hello bull; The Eureka Moment: Why people love to discover the Next New Thing

Author Biography

Sam Horn is a popular business consultant, keynote speaker, training workshop leader, and author. Over the past twenty years, she has spoken to more than a half million people in thirty-five states. She won the 2003-4 Outstanding Capital Speaker Award, among other distinctions.

Table of Contents

Acknowledgments	v
Introduction	ix
ONE: What Is POP!?
1. The Goal Is to Break Out, Not Blend In	3	(10)
TWO: Be PURPOSEFUL
2. Address and Answer the Ws	13	(20)
THREE: Be ORIGINAL
3. Alphabetize Your Core Words	33	(10)
4. Capture Conversational Catchphrases	43	(8)
5. Create Tell 'n Sell Introductions with the Valley Girl Technique	51	(10)
6. Increase Likability with Laugh Lines	61	(10)
7. Don't Repeat Clichés, Rearrange Clichés	71	(8)
8. Aflac Your Topic So They See What You're Saying	79	(12)
9. Create the Next New Thing with the Half-and-Half Technique	91	(8)
10. Turn Assumptions Upside Down with ContraBrand	99	(8)
11. Make the Familiar Fresh with Meaningful Metaphors	107	(8)
12. Win Buy-In by Capitalizing on POP! Culture	115	(8)
13. POP! the Question to Engage Curiosity	123	(6)
14. Make It Sound Like What It Is with OnoNAMEopoeia	129	(6)
15. Add It Up with Alpha and Omega	135	(10)
FOUR: Be PITHY
16. Make Your Language Lyrical with Alliteration	145	(6)
17. Put Your Slogan in a Beat That's Easy to Repeat	151	(8)
18. Make It Sublime with Rhyme	159
FIVE: Continue to POP!: Seven Secrets to Keeping Their Interest Once You've Got It
19. Make Your Content Come Alive with First-Person Stories	71	(110)
20. Put People in the Pool	181	(6)
21. Craft a Memorable Money Phrase	187	(6)
22. Make It Relevant with Segues	193	(4)
23. Juxtapose Points to Make Them Crystal Clear	197	(8)
24. Open Eyes, Ears, Hearts, and Minds with Aha! Quotes	205	(10)
25. Inspire Action with Specific Next Steps	215	(10)
POP! Hall of Fame	225	(2)
Index	227	(12)
About the Author	239