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9780745692210

Popular Music as Promotion Music and Branding in the Digital Age

by
  • ISBN13:

    9780745692210

  • ISBN10:

    0745692214

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2017-01-30
  • Publisher: Polity

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Supplemental Materials

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Summary

Business-as-usual has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges ? and what is at stake for music makers and for culture.

Today, recording artists are positioned as artist-brands and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new common sense in the music industries: the gatekeeping and colonization of popular music by brands.

Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.

Author Biography

Leslie M. Meier is Lecturer in Media and Communication at the University of Leeds. Her research examines the music and cultural industries, advertising, marketing, and promotional culture, and consumer culture inside contemporary capitalism.

Table of Contents

Acknowledgements

Introduction: Popular Music, Branding, and Promotional Culture

1 From Commodities to Commercials? The Rise of Promotion in the Music Industries

2 Capitalizing on Music: From Sound Recordings to 'Artist-Brands'

3 Brands: The New Gatekeepers

4 'Flexible' Capitalism and Popular Music: Branding Culture, Designing 'Difference'

5 Conclusions

Notes

References

Index

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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