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9780195073089

Popular Writing in America : The Interaction of Style and Audience

by ;
  • ISBN13:

    9780195073089

  • ISBN10:

    0195073088

  • Edition: 5th
  • Format: Paperback
  • Copyright: 1993-04-15
  • Publisher: Oxford University Press

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Summary

Used for nearly two decades in schools nation-wide, this unique anthology offers provocative examples of successful, influential American writing drawn from advertising, the press, popular magazines, bestsellers, classics, film and television, suiting a variety of classroom purposes--topics for lively class discussions, practical models for student composition, and imaginative texts for literary study. The fifth edition places a new emphasis on multicultural perspectives on the media, and offers an infusion of new selections by a diversity of authors, both within and outside the established literary canon.

As always, every selection is connected either stylistically or thematically with one or more of the other selections, and an expanded "Table of Linked Selections" follows the "Rhetorical Table of Contents". This feature encourages readers to discover the different ways the same subject can be treated by different writers or by different media--for example, how staff writers for Time and Newsweek each handled the space shuttle disaster in January 1986, how a major author like Stephen Crane used his personal experience of a disaster at sea to write both a newspaper report and a classic American short story, or how Ernest Hemingway's famous short story, "Soldier's Home," was transformed into a film script.
Current and comprehensive, Popular Writing in America offers a unique method of teaching composition, one that appeals to students and teachers alike.

Table of Contents

Introduction Advertising Women
Woman's Attractiveness: The Power that Moves the World (1918)
Often a Bridesmaid but Never a Bride (1923)
Should a Gentleman Offer a Tiparillo to a Lab Technician? (1968)
"When I Grow Up, I'm Going to Be a Judge, or a Senator or Maybe President" (1980), Now Legal Defense & Education Fund
"I Know She's a Very Important Person" (1987)
A Western Original Wears a Western Original (1990)
There's Something about a Soldier (1990), U.S. Army
What If? (1991), National Women's Political Caucus
Remember PE Class? (1992)
Buy What You Want to Buy (1991), American Express Company Men
"We Smash 'Em Hard" (1918)
Case #099 B (1928)
How Joe's Body Brought Him Fame instead of Shame (1944)
The End of the Skinny Body (1973)
When Crusher Lizowski Talks about Being a Homemaker, You Listen (1978), Future Homemakers of America
"Hello?" "How's the Great American Novel Going?" (1982)
An American Hero (1986)
Obsession for Men (1989)
In This world of Total Confusion (1992), Oaktree
When You're Old, and Tired, and Suspicious, Nike
The Girl with the Clear Skin Wins (1916), Resinol Soap
Again She Orders--"A Chicken Salad, Please" (1921), Book of Etiquette
Shy Person's Guide to a Successful Love Life! (1983), Symphony Press
LifeStyles Introduces the Strongest Condom Made in America (1987), LifeStyles
How to Write a Personal Letter by Garrison Keillor (1987), International Paper Company
"I Learned I Was HIV Positive 5 Years Ago" (1991), San Francisco Black Coalition on AIDS
Neutrogena Gives You the Clean-Pore Advantage over Acne (1992), Neutrogena
Automobiles
"Most Automobiles Are Like Most Men" (1921)
Her Habit of Measuring Time (1924), Ford Closed Cars
Lemon (1960)
Separates the Men from the Boys (1969)
Which Man Would You Vote For? (1972)
You're Not
Why Drive His Car? (1991)
Marcel Jojola Liked the Saturn SLI So Much, He Had His Customized for Work (1992)
We Were Cruisin' Highway 34 When Lenny Said (1992)
Eating and Drinking
"You're Some Tomato" (1961), Wolfschmidt's Vodka
How Would You Put a Glass of Ballantine Ale into Words? (1952)
America (1975), Coca-Cola
With My Cooking, the Army That Travels on Its Stomach Is Facing a Pretty Bumpy Road (1976), McCormick/Schilling
Geraldine Chaplin Talks about Her "First Time" (1981), Campari
They Gave the Board of Education a Lesson in the Constitution (1992)
Unless We Keep Living the Dream . . . (1992), McDonald's Media
These Are the Books That Hitler Burned (1966), Great Books
Why Teenage Girls Stick with Their Mouthwash Longer Than Their Boyfriends (1980), Seventeen
Some People Are So Opposed to Murder They'll Kill Anyone Who Commits It (1982), Eyewitness News
Can a Girl Be Too Busy? (1984), Cosmopolitan
She's a Woman Who Loves Her Job (1990), Good Housekeeping
It Weighs 8,000,000 Pounds Less Than Your Average Library (1992), SONY
Swimming at Night Had Never Bothered Me Before (1992), Mitsubishi
Institutional and Corporate Advertising Do Something Different around Home (1978), Army National Guard Who
Table of Contents provided by Publisher. All Rights Reserved.

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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