Population-Based Survey Experiments

by Mutz, Diana C.

• ISBN13: 9780691144528
• ISBN10: 0691144524
• Format: Paperback
• Copyright: 2011-07-05
• Publisher: Princeton Univ Pr

Summary

Population-based survey experiments have become an invaluable tool for social scientists struggling to generalize laboratory-based results, and for survey researchers besieged by uncertainties about causality. Thanks to technological advances in recent years, experiments can now be administered to random samples of the population to which a theory applies. Yet until now, there was no self-contained resource for social scientists seeking a concise and accessible overview of this methodology, its strengths and weaknesses, and the unique challenges it poses for implementation and analysis. Drawing on examples from across the social sciences, this book covers everything you need to know to plan, implement, and analyze the results of population-based survey experiments. But it is more than just a "how to" manual. This lively book challenges conventional wisdom about internal and external validity, showing why strong causal claims need not come at the expense of external validity, and how it is now possible to execute experiments remotely using large-scale population samples. Designed for social scientists across the disciplines, Population-Based Survey Experimentsprovides the first complete introduction to this methodology. Offers the most comprehensive treatment of the subject Features a wealth of examples and practical advice Reexamines issues of internal and external validity Can be used in conjunction with downloadable data from ExperimentCentral.org for design and analysis exercises in the classroom

Author Biography

Diana C. Mutz is the Samuel A. Stouffer Professor of Political Science and Communication at the University of Pennsylvania. Her most recent book is Hearing the Other Side: Deliberative versus Participatory Democracy. She served as a founding principal investigator for Time-sharing Experiments for the Social Sciences (TESS).

Table of Contents

List of Tables	p. ix
Preface	p. xi
Population-Based Survey Experiments: A Hybrid Methodology for the Social Sciences	p. 1
Treatments for Population-Based Experimental Designs	p. 23
Treatments to Improve Measurement	p. 25
Direct and Indirect Treatments	p. 37
Vignette Treatments	p. 54
Treatments in the Context of Games	p. 68
Execution and Analysis	p. 81
Execution of Population-Based Survey Experiments	p. 83
Analysis of Population-Based Survey Experiments	p. 108
Situating Population-Based Survey Experiments	p. 129
External Validity Reconsidered	p. 131
More Than Just Another Method	p. 155
Bibliography	p. 161
Index	p. 173
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