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9780471595267

The Portable MBA in Economics

by ;
  • ISBN13:

    9780471595267

  • ISBN10:

    0471595268

  • Edition: 1st
  • Format: Paperback
  • Copyright: 1994-04-14
  • Publisher: Wiley

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Summary

This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.

Author Biography

Philip K. Y. Young is the author of The Portable MBA in Economics, published by Wiley.

John J. McAuley is the author of The Portable MBA in Economics, published by Wiley.

Table of Contents

Business and Economics.
MACROECONOMICS.
Measuring Economic Activity.
The Business Cycle.
Producing Goods and Services.
Inflation and Unemployment.
Economic Lubricants.
A Borderless World.
MICROECONOMICS.
Understanding the Market Process.
Consumer Respnse.
Producer Response.
Putting It All Together.
Appendix.
Glossary.
Notes.
Index.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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