The Portable MBA in Entrepreneurship, 3rd Edition

by Editor: William D. Bygrave ( ; ); Editor: Andrew Zacharakis

• ISBN13: 9780471271543
• ISBN10: 0471271543
• Edition: 3rd
• Format: Hardcover
• Copyright: 2003-11-01
• Publisher: Wiley

Summary

This new and updated third edition equips real-world entrepreneurs with the same state-of-the-art business knowledge and information taught to MBA candidates in top business schools. Within this book you'll find all the entrepreneurial advice you need to run a business: Recognizing great entrepreneurial opportunities Writing a business plan and building your financial statements Securing financing with venture capital or debt financing Franchising your business Managing a growing business Protecting intellectual property Selling a business when the time comes

Author Biography

WILLIAM D. BYGRAVE, MA, Dphil, MBA, DBA, is the Frederic C. Hamilton Professor for Free Enterprise and Director of the Center for Entrepreneurial Studies at Babson College, and visiting professor at INSEAD (the European Institute for Business Administration). <p> ANDREW ZACHARAKIS, BS, MBA, PhD, is the Paul T. Babson Term Chair in Entrepreneurship and Associate Professor of Entrepreneurship in the Arthur M. Blank Center for Entrepreneurship at Babson College. <p> The Portable MBA Series<br> rtable MBA, with over 600,000 copies sold, continues to provide readers with a continuing business education. These titles provide comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today&#8217;s vital business topics.

Table of Contents

Preface	p. vii
About the Editors	p. ix
The Entrepreneurial Process	p. 1
Opportunity Recognition	p. 29
Entrepreneurial Marketing	p. 71
Writing a Business Plan	p. 107
Building Your Pro Forma Financial Statements	p. 141
Venture Capital	p. 167
Debt and Other Forms of Financing	p. 195
External Assistance for Startups and Small Businesses	p. 223
Legal and Tax Issues	p. 267
Intellectual Property	p. 311
Franchising	p. 351
Entrepreneurs and the Internet	p. 377
Managing a Growing Business	p. 405
Harvesting Your Venture: A Time for Capturing Value	p. 427
Glossary	p. 455
Notes	p. 469
About the Authors	p. 475
Index	p. 483
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