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9780470481318

The Portable MBA in Entrepreneurship

by ;
  • ISBN13:

    9780470481318

  • ISBN10:

    0470481315

  • Edition: 4th
  • Format: Hardcover
  • Copyright: 2009-12-02
  • Publisher: Wiley

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Summary

...from an all-star team of top professors and successful businesspeople.

Author Biography

William D. Bygrave, MA, DPhil, MBA, DBA, is Professor Emeritus at Babson College, and also is a member of the Babson College Board of Trustees. Bygrave is founder of the Global Entrepreneurship Monitor (GEM), a worldwide consortium of leading universities studying the impact of entrepreneurship on country and worldwide economies.

Andrew Zacharakis, BS, MBA, PhD, is The John H. Muller, Jr. Professor of Entrepreneurship at the Arthur M. Blank Center for Entrepreneurship at Babson College. Renowned for his expertise in entrepreneurship, he has been quoted in such publications as the Wall Street Journal and the Los Angeles Times. He has also held investment banking and venture capital positions at the Cambridge Companies.

The Portable MBA Series, with more than 750,000 copies sold, provides readers with a continuing business education, providing comprehensive coverage of the primary business functions taught in MBA programs, as well as focused coverage of today's vital business topics.

Table of Contents

Complete List of Downloadable Materials for The Portable MBA in Entrepreneurshipp. vii
Preface to the Fourth Editionp. ix
About the Contributorsp. xi
The Entrepreneurial Processp. 1
Idea Generationp. 27
Opportunity Recognition, Shaping, and Reshapingp. 53
Entrepreneurial Marketingp. 83
Business Planningp. 109
Building Your Pro Forma Financial Statementsp. 137
Equity Financing: Informal Investment, Venture Capital, and Harvestingp. 161
Debt and Other Forms of Financingp. 197
External Assistance for Start-ups and Small Businessesp. 225
Legal and Tax Issuesp. 263
Intellectual Propertyp. 297
Selling in an Entrepreneurial Contextp. 329
Beyond Start-up: Developing and Sustaining the Growing Organizationp. 355
Franchisingp. 385
Social Entrepreneurshipp. 411
Glossaryp. 437
Indexp. 459
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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