The Portable MBA in Entrepreneurship Case Studies

by Bygrave, William D.; D'Heilly, Dan

• ISBN13: 9780471182290
• ISBN10: 047118229X
• Edition: 2nd
• Format: Paperback
• Copyright: 1997-06-23
• Publisher: Wiley

Summary

The crucial link between theory and practice In The Portable MBA in Entrepreneurship Case Studies you'll meet people who have used the business theories and practices presented in The Portable MBA in Entrepreneurship to start and run their own entrepreneurial ventures. You'll get a real sense of what it takes to conceive, develop, finance, and operate a business, and how particular elements, such as business plans and financial forecasts, function in the real world. These case studies cover a broad variety of service and product industries: retail, wholesale, mail order, and Internet. You'll discover the trials and rewards of starting a travel agency, launching a new glass-cleaning product, setting up a fashion Web site, and selling women's hosiery through direct mail. Other studies cover ventures in the computer industry, the restaurant business, automobile service franchising, and business consulting. Each case study is illustrated with exhibits --financial statements, business plans, sample contracts, and more --and many are supplemented with end-of-chapter questions that help you analyze the viability of each entrepreneurial venture and test your ability to respond to the challenges you'll face in pursuit of your own entrepreneurial dreams.

Author Biography

WILLIAM D. BYGRAVE, MA, DPhil, MBA, DBA, is the Frederic C. Hamilton Professor for Free Enterprise and Director of the Center for Entrepreneurial Studies at Babson College, and Visiting Professor at INSEAD (the European Institute for Business Administration). gt;DAN D'HEILLY, MBA, is Project Manager for the Center for Entrepreneurial Studies at Babson College. He is also a part-time lecturer at the college.

Table of Contents

1 John Roughneen 1 John Roughneen	1	(12)
2 Scott Tompkins	13	(10)
3 Jack Sprat's Restaurant	23	(14)
4 Internet Fashion Mall, LLC	37	(23)
5 Neverfail Computing	60	(21)
6 Jon Hirschtick's New Venture	81	(12)
7 Beautiful Legs BY POST	93	(50)
8 Shaker Circuits (A)	143	(9)
9 Diamond Technical Group (DTG)	152	(21)
10 WinSales	173	(13)
11 ClearVue	186	(13)
12 SeaFax (A)	199	(16)
13 Fjord Trading Company (A)	215	(18)
14 ENOX Technologies	233	(15)
15 Mike Bellobuono	248	(19)
16 Take A Break Travel	267	(21)
17 Bagelz	288	(18)
18 SolidWorks	306	(7)
19 Quick Lube Franchise Corporation (QLFC)	313