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Positioning: The Battle for Your Mind, 20th Anniversary Edition

by Ries, Al; Trout, Jack

ISBN13:
9780071359160
ISBN10:
0071359168
Edition: 3rd
Format: Hardcover
Copyright: 2001-01-18
Publisher: McGraw Hill
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Positioning: The Battle for Your Mind, 20th Anniversary Edition > ISBN13: 9780071359160

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Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

This business classic deals with the problems of communicating to a skeptical, media-blitzed public.

Author Biography

Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.

Chapter 1: What Positioning is All About.

Chapter 2: The Assault on the Mind.

Chapter 3: Getting Into the Mind.

Chapter 4: Those Little Ladders in Your Head.

Chapter 5: You Can't get There from Here.

Chapter 6: Positioning of a Leader.

Chapter 7: Positioning of a Follower.

Chapter 8: Repositioning the Competition.

Chapter 9: The Power of the Name.

Chapter 10: The No-Name Trap.

Chapter 11: The Free-Ride Trap.

Chapter 12: The Line-Extension Trap.

Chapter 13: When Line Extension Can Work.

Chapter 14: Positioning a Company: Monsanto.

Chapter 15: Positioning a Product: Milk Duds.

Chapter 16: Positioning a Service: Mailgram.

Chapter 17: Positioning a Long Island Bank.

Chapter 18: Positioning the Catholic Church.

Chapter 19: Positioning Yourself & Your Career.

Chapter 20: Six Steps to Success.

Chapter 21: Playing the Positioning Game.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.