The Power of Framing Creating the Language of Leadership

by Fairhurst, Gail T.

• ISBN13: 9780470494523
• ISBN10: 0470494522
• Edition: 2nd
• Format: Hardcover
• Copyright: 2010-11-23
• Publisher: Jossey-Bass

Summary

This updated edition explores the basic components of the framing process including communication goals, mental models, context, priming for spontaneity, language use, and believability frames (for ethical communication). This new edition is organized to emphasize the skills, science, art ethics and the history of research on framing. The author offers a better understanding of the subject, a diagnostic instrument, current research on the unconscious learning process, dramatic examples of framing applications, updated examples throughout. It explores its current popularity of framing in media studies, decision making, and multi-party conflicts.

Author Biography

Gail T. Fairhurst is an award-winning professor of communication at the University of Cincinnati, where she teaches leadership and organizational communication. She has also been a speaker, management consultant, and executive coach for McDonald's, Boeing, Procter & Gamble, General Electric, State Farm Insurance, Merrill Lynch, and the Children's Hospital of Cincinnati, among other organizations.

Table of Contents

Preface

Who Should Read This Book

Overview of the Contents

Acknowledgments

The Reality of Framing

The Rules of Reality Construction

Test Your Framing Style

Framing Through Pictures?

The Skill of Framing

Culture and Its Discourses

Mental Models

Core Framing Tasks

The Science of Framing

Priming for Spontaneity

Priming Mental Models

Priming for Opportunity

Priming for Language

Priming After Mistakes and Gaffes

Building Complex Mental Models

The Art of Framing

Framing as a Craft

The $1,000,000 Question: Combining Framing Devices

The Emotion of Framing

Emotional Intelligence and Framing

Emotional Contagion and Framing

Emotional Regulation and Framing

The Ethics of Framing

Ethical Codes and Why We Need Them

Creating Mindfulness

Moral Positioning

On Crucibles and Teaching Moments

The Leadership Context of Framing

Context, Leadership and Framing

Now It Is Your Turn

The Applications of Framing

Conversations

Framing for Campaigns

Glossary of Framing Terms

Notes

References

The Author

Index

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