The Power of Influence The Easy Way to Make Money Online

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2010-12-01
  • Publisher: Wrightbooks
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In The Power of Influence, Sarah Prout, voted #3 of the '30 top global bloggers to watch in 2010' (Problogger.com), shares her secrets to using the internet, and social media platforms such as Twitter, YouTube and Facebook, to build any kind of online business. Prout is a stay-at-home mum who has built a successful business from scratch in a matter of years, and maintains that you don't have to be tech-savvy or a design guru to be a successful internet entrepreneur. The most powerful online marketing is your own personality - and how you use it! This book is for readers with any level of internet experience and will be a valuable resource for small / home businesses across the board. It includes jargon-free information on everything from setting up the optimal website to using effective networking strategies to build your business, and attracting subscribers and followers. You'll learn how to drive traffic to your site and make sure you capture your visitors' curiosity so they revisit it over and over again. The Power of Influence hands you the easiest way to make money online!

Table of Contents




1 My entrepreneurial adventures so far.

2 From passion to profits — the path to prosperity.

3 Five online business myths dispelled.

4 How to create a successful brand.

5 Websites 101 — the essential elements.

6 Social media and your business.

7 How to win friends and influence people.

8 Monetisation models for success.

9 The effects of online empowerment.

10 The ultimate sales page checklist.

11 The art of shameless self-promotion.

12 The importance of philanthropy.

13 Measuring your success.

14 Industry-based social media success models.

15 Entrepreneurial lifestyle design.

Useful online resources.


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