The Power in a Link Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn

by Gowel, Dave

• ISBN13: 9781118134672
• ISBN10: 1118134672
• Edition: 1st
• Format: Paperback
• Copyright: 2011-12-27
• Publisher: Wiley

Summary

LinkedIn is considered the world's largest professional network on the Internet with more than 90 million members in over 200 countries and territories, and many still falsely consider it "social media". This book shows the reader how to execute networking strategies and processes, and ultimately secure deals and maximize leverage using your LinkedIn account. Unlike many others of its kind, this book  is not exclusively a how-to, instructional guide, but rather part conceptual, part autobiographical, and part technical.  It will include the author's and his clients' success stories which are proof of these techniques' effectiveness.             The book advises readers how to: Make Better Introductions Spur Effective Network Growth Project the Right Message Map Your Real Network Seek Targeted Introductions The book delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals. It answers the question, "how does social media work for business?" starting with the answer that LinkedIn is not, in fact, social media at all but belongs in a category all its own. This book cuts through the noise in the crowded social media world with practical applications and explains why all professionals should embrace LinkedIn.

Author Biography

David Gowel is the CEO of RockTech, a software company that allows professionals to quickly adopt new technologies, with offices in Cambridge and New York City. He cofounded the marketing firm Clearly Creative, where his successes earned him the title of "Linkedln Jedi" in the Boston Globe. David taught at MIT as an assistant professor of military leadership after serving in Iraq as an Army Ranger and combat platoon leader. He is currently a board member of the East End House Community Center and a founding member of the Kendall Square Association in Cambridge, Massachusetts.

Table of Contents

Foreword	p. vii
Preface	p. ix
About the Author	p. xii
Introduction	p. xiii
Why Wake Up?	p. 1
Engaging in the Social Capital Trade	p. 3
LinkedIn-a-Nutshell	p. 17
Social Network Analysis	p. 27
A Search That Is Truly Advanced	p. 37
From Army Ranger to LinkedIn Jedi	p. 47
A Lesson in the Power of the Network	p. 49
Well-Connected Connections	p. 59
When Recommendations Are Powerful	p. 65
Make Better Introductions	p. 77
In Like a Ranger, Out Like a Rockefeller	p. 87
Getting Technical	p. 97
Disrupting Your Privacy and Security	p. 99
Projecting the Right Message	p. 111
Effective Network Growth	p. 127
Business Tools	p. 145
The World at Your Fingertips	p. 155
Notes	p. 161
Acknowledgments	p. 163
Index	p. 165
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