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9780761838845

Practical Statistics for Business An Introduction to Business Statistics

by ;
  • ISBN13:

    9780761838845

  • ISBN10:

    0761838848

  • Format: Paperback
  • Copyright: 2007-10-23
  • Publisher: UPA

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Summary

This innovative new approach to statistics simplifies concepts for those using them in the business world. The book discusses the basics of statistics starting with an introduction to business research. It explores how and why to apply statistics to business research. The text covers all relevant descriptive statistics, normal curves and standard scores; correlation; regression; and inferential statistics. It also includes a section on validity and reliability. The book ends with a section on using statistics in a research study and testing students' ability to identify when to use each statistical test.

Table of Contents

Introduction
Overview of Business Researchp. 3
Basic Concepts in Statisticsp. 15
Descriptive Statistics
Organizing and Graphing Datap. 39
Measures of Central Tendencyp. 59
Measures of Variabilityp. 65
The Normal Curve and Standard Scores
The Normal Curve and Standard Scoresp. 75
Interpreting Test Scoresp. 85
Measuring Relationships
Correlationp. 93
Prediction and Regressionp. 107
Inferential Statistics
t Testp. 119
Analysis of Variancep. 133
Chi Square Testp. 153
Reliability and Validity
Reliabilityp. 163
Validityp. 171
Conducting Your Own Research
Planning and Conducting Research Studiesp. 177
Choosing the Right Statistical Testsp. 187
Table of Contents provided by Blackwell. All Rights Reserved.

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