Practical Tourism Research

by Smith, Stephen L. J.

• ISBN13: 9781845936327
• ISBN10: 1845936329
• Format: Paperback
• Copyright: 2010-06-01
• Publisher: Cab Intl

Summary

Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. The book also provides practical advice on tasks from planning to reporting the results of a research project. Skills such as questionnaire design, sample selection, and interviewing are covered, as well as analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. Drawing on the author's extensive experience in tourism research, this practical text is an essential resource for students of tourism research as well as tourism consultants and managers.

Table of Contents

Preface	p. vi
Acknowledgements	p. ix
The Nature of Tourism Research	p. 1
How to Plan a Research Project	p. 33
How to Design a Questionnaire	p. 61
How to Select a Sample	p. 87
How to Conduct Personal Interviews and Focus Groups	p. 109
How to Construct and Use Indices and Scales	p. 132
Metrics for Decision Making	p. 154
How to Do Case Studies	p. 185
How to Do Content Analysis 201
How to Prepare a Research Report or Presentation	p. 221
Appendix	p. 245
Index	p. 251
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