Practice Bldg 2.0 Mental Health Pa

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  • Edition: 00
  • Format: Trade Paper
  • Copyright: 2009-10-17
  • Publisher: W W NORTON
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Building a private practice in today's culture means relying on technology, including Web sites, blogs, e-newsletters, and podcasts, which are quickly replacing more conventional practice-building techniques. Tracy Todd presents the skills and strategies necessary to meet the demands of a technology-centric culture and succeed in private practice.

Author Biography

Tracy Todd, PhD, a licensed marriage and family therapist, is Director of Professional and Public Affairs for the American Association for Marriage and Family Therapy. He has presented and published extensively on practice-building fundamentals. You may contact him'at ttodd@btid.com, and learn more at www.btid.com

Table of Contents

Acknowledgmentsp. vii
Disclosuresp. viii
The History Behind This Bookp. ix
Conceptual Shifts In Practice-Building 2.0p. xi
Introductionp. 1
Personal Reflectionsp. 1
Converging Processesp. 3
Myths and Antiquated Practice-Building Strategiesp. 9
Final Notep. 20
Self-Assessmentp. 21
Barriers to Practice Buildingp. 22
Technological Toolsp. 27
Data Preparationp. 28
Setting Goalsp. 40
Summaryp. 43
Satisfaction, Loyalty, and Lifelong Customersp. 45
Clinical Service Is Not Equal to Customer Servicep. 46
Customer Satisfactionp. 49
Customer Loyaltyp. 53
Lifelong Customersp. 55
Summaryp. 58
Rings of Referralsp. 60
Treatment Stakeholdersp. 61
Clients and Former Clientsp. 68
Logistical Considerationsp. 69
Unknowns and Cold Callingp. 73
Summaryp. 75
New Technologies For Practice-Building 2.0p. 79
Web Site Technologyp. 81
Web Site Essentialsp. 81
Web Site Optionsp. 113
Summaryp. 124
Technology Beyond Your Web Sitep. 128
Essential Infrastructure Technologiesp. 129
Securityp. 147
Infrastructure Technology Optionsp. 151
Summaryp. 158
Purposefully Building Loyalty and Lifelong Customersp. 160
Flagship Servicesp. 161
Satisfaction- and Loyalty-Building Pointsp. 164
Paying Attention to Treatment Stakeholdersp. 178
Accessing and Building Referrals from Ring 3p. 184
Web Presencep. 186
Human Presencep. 194
Summaryp. 198
Hard Realities of Maintaining Your Businessp. 199
Emotionalp. 199
Business Processesp. 204
Third-Party Payer Changesp. 207
Summaryp. 209
Concluding Our Business Profilep. 211
Unrealized Revenuep. 211
Business Profilep. 213
Final Thoughtsp. 216
Appendix A: Starting Your Businessp. 219
Appendix B: Biased Resourcesp. 223
Referencesp. 225
Indexp. 229
Table of Contents provided by Ingram. All Rights Reserved.

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