Practice Bldg 2.0 Mental Health Pa

by Todd,Tracy

• ISBN13: 9780393705621
• ISBN10: 0393705625
• Edition: 00
• Format: Paperback
• Copyright: 2009-10-26
• Publisher: W. W. Norton & Company

Summary

Building a private practice in today's culture means relying on technology, including Web sites, blogs, e-newsletters, and podcasts, which are quickly replacing more conventional practice-building techniques. Tracy Todd presents the skills and strategies necessary to meet the demands of a technology-centric culture and succeed in private practice.

Author Biography

Tracy Todd, PhD, a licensed marriage and family therapist, is Director of Professional and Public Affairs for the American Association for Marriage and Family Therapy. He has presented and published extensively on practice-building fundamentals. You may contact him'at [e-mail], and learn more at www.btid.com

Table of Contents

Acknowledgments	p. vii
Disclosures	p. viii
The History Behind This Book	p. ix
Conceptual Shifts In Practice-Building 2.0	p. xi
Introduction	p. 1
Personal Reflections	p. 1
Converging Processes	p. 3
Myths and Antiquated Practice-Building Strategies	p. 9
Final Note	p. 20
Self-Assessment	p. 21
Barriers to Practice Building	p. 22
Technological Tools	p. 27
Data Preparation	p. 28
Setting Goals	p. 40
Summary	p. 43
Satisfaction, Loyalty, and Lifelong Customers	p. 45
Clinical Service Is Not Equal to Customer Service	p. 46
Customer Satisfaction	p. 49
Customer Loyalty	p. 53
Lifelong Customers	p. 55
Summary	p. 58
Rings of Referrals	p. 60
Treatment Stakeholders	p. 61
Clients and Former Clients	p. 68
Logistical Considerations	p. 69
Unknowns and Cold Calling	p. 73
Summary	p. 75
New Technologies For Practice-Building 2.0	p. 79
Web Site Technology	p. 81
Web Site Essentials	p. 81
Web Site Options	p. 113
Summary	p. 124
Technology Beyond Your Web Site	p. 128
Essential Infrastructure Technologies	p. 129
Security	p. 147
Infrastructure Technology Options	p. 151
Summary	p. 158
Purposefully Building Loyalty and Lifelong Customers	p. 160
Flagship Services	p. 161
Satisfaction- and Loyalty-Building Points	p. 164
Paying Attention to Treatment Stakeholders	p. 178
Accessing and Building Referrals from Ring 3	p. 184
Web Presence	p. 186
Human Presence	p. 194
Summary	p. 198
Hard Realities of Maintaining Your Business	p. 199
Emotional	p. 199
Business Processes	p. 204
Third-Party Payer Changes	p. 207
Summary	p. 209
Concluding Our Business Profile	p. 211
Unrealized Revenue	p. 211
Business Profile	p. 213
Final Thoughts	p. 216
Appendix A: Starting Your Business	p. 219
Appendix B: Biased Resources	p. 223
References	p. 225
Index	p. 229
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