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Acknowledgements | p. vii |
Background and theory | p. 1 |
This book and how to use it | p. 1 |
The multidisciplinary nature of CDA | p. 1 |
Some examples of CDA practice | p. 3 |
Matters of principle | p. 4 |
Language and institutions | p. 5 |
Some basic terms and tools | p. 6 |
What makes CDA 'critical'? | p. 12 |
Activities | p. 13 |
Further study | p. 13 |
Discourse and social context | p. 15 |
Sign, context and meaning | p. 15 |
Language in use | p. 17 |
Purposeful communication | p. 19 |
Reference, identity and role | p. 20 |
Assumptions and the co-operative principle | p. 22 |
The analysis of context | p. 26 |
Institutional constraints | p. 29 |
Activities | p. 30 |
Further study | p. 31 |
Positioning and point of view | p. 33 |
Position and attitude | p. 33 |
Stance in film and book reviews | p. 34 |
Stance in a promotional letter | p. 37 |
Unconscious stance in racist and sexist discourse | p. 43 |
Stance in history textbooks | p. 45 |
Some conclusions | p. 47 |
Activities | p. 47 |
Further study | p. 49 |
Intertextual analysis | p. 51 |
Chains and networks of text | p. 51 |
Prediction and fact in the media: an example | p. 52 |
The uses of intertextuality | p. 54 |
Intertextuality in literature | p. 58 |
Intertextuality in scientific discourse | p. 60 |
Expert discourse and issues of power | p. 62 |
Activities | p. 63 |
Further study | p. 65 |
Figurative language, metaphor and message | p. 67 |
Rhetorical devices in discourse | p. 67 |
Aristotle's Rhetoric | p. 67 |
Metaphor | p. 69 |
Soundbites, slogans and stock phrases | p. 72 |
Metaphorical framing | p. 75 |
Analysis: a political article | p. 77 |
Activities | p. 82 |
Further study | p. 84 |
The construction of identity | p. 85 |
Power and equality | p. 85 |
Identity and social roles | p. 85 |
National identity | p. 86 |
Racial and ethnic identity | p. 87 |
An example: a racial identity issue | p. 93 |
Gender identity | p. 94 |
Gendered discourse | p. 95 |
Activities | p. 97 |
Further study | p. 99 |
Politeness, power and solidarity | p. 101 |
Non-verbal communication | p. 101 |
Facework | p. 101 |
Hedging | p. 103 |
Politeness | p. 104 |
Turn-taking | p. 105 |
Topic control: two television news interviews | p. 107 |
Spoken and written discourse | p. 113 |
Desperately seeking solidarity | p. 115 |
Activities | p. 119 |
Further study | p. 119 |
The discourse of prejudice | p. 121 |
Frames and race | p. 121 |
Two reports on immigration | p. 123 |
Prejudice | p. 128 |
Lexical meaning | p. 129 |
Lexis and ethnic identity | p. 131 |
Political correctness | p. 133 |
Activities | p. 136 |
Further study | p. 137 |
The discourse of consumerism | p. 139 |
Commerce then and now | p. 139 |
Advertising | p. 141 |
Analysis: an advertisement | p. 144 |
Medical science and vested interests | p. 149 |
The consumerization of education | p. 153 |
Activities | p. 156 |
Further study | p. 157 |
Discourse and the law | p. 159 |
Equality before the law | p. 159 |
Disadvantage in court | p. 160 |
Speech acts in court | p. 166 |
Forensic linguistics | p. 167 |
Identical utterances | p. 168 |
Lexical density | p. 169 |
Activities | p. 171 |
Further study | p. 171 |
Glossary | p. 173 |
Notes | p. 179 |
Grammar appendix | p. 183 |
References | p. 191 |
Index | p. 201 |
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