Practice of Public Relations, The [Rental Edition]

by Seitel, Fraser P.

• ISBN13: 9780134895444
• ISBN10: 0134895444
• eBook ISBN(s): 9780134895536
• Edition: 14th
• Format: Hardcover
• Copyright: 2019-02-01
• Publisher: Pearson Rental Program
• More Book Details

About This Book

The Practice of Public Relations, 14th Edition

ISBN: 9780134895444

The Practice of Public Relations, 14th Edition, is a comprehensive textbook designed for students and professionals in the field of public relations. Written by Fraser P. Seitel, this book has been a go-to resource for many years, offering a detailed exploration of public relations principles and practices.

Who Uses It?

Primarily, this book is used by students in public relations courses at the college and university levels. It's also a valuable resource for professionals looking to refresh their knowledge or expand their understanding of public relations strategies and ethics. Educators and practitioners in the field find it particularly useful due to its practical approach and emphasis on real-life examples.

History and Editions

The 14th edition of The Practice of Public Relations has been updated to address user feedback, incorporating recent PR cases with an emphasis on diversity and ethics. This edition includes examples that span several fields and countries, ensuring that the material remains current and relevant in today's globalized world. The book has been updated to reflect the changing landscape of the 21st century, making it an essential resource for contemporary PR work.

Author and Other Works

Fraser P. Seitel is the author of The Practice of Public Relations. He is known for his engaging, conversational writing style that marries his experience in the field with a light-hearted, energetic prose. Seitel's writing combines practical reasoning with real-life applications, making the book accessible to both students and professionals.

Key Features

• Comprehensive Coverage: The book covers core concepts in public relations, including detailed explanations and examples.
• Diversity and Representation: The text reflects the diversity within the discipline and across cultures and communities.
• Updated Research: The 14th edition includes recent PR cases with an emphasis on ethics and diversity.
• Visual Approach: The book remains the most visual text on the market, with a focus on social media as it relates to public relations.
• Interactive Tools: Although not explicitly mentioned, the book's practical approach and real-life examples serve as interactive tools for understanding and applying public relations principles.

Detailed Information

ISBNs and Formats

• Hardcover: ISBN-13: 9780134895444
• eTextbook: ISBN-13: 9780135641224
• Paperback: ISBN-13: 9780134895444 (also available in rental format)
• Rental Options: Various rental durations available from different retailers

Publication Details

• Publisher: Pearson
• Publication Date: February 1, 2019
• Number of Pages: 464 pages
• Language: English
• Item Weight: Not specified
• Dimensions: Not specified

Other Editions and Formats

• The book is available in various formats, including rental options, ensuring that students and professionals can access it in the format that best suits their needs.

Related ISBNs:

• 9780135641224 (eTextbook)
• 9780134895444 (Hardcover and Paperback)

This detailed information section provides a quick reference for all the available formats and sources for The Practice of Public Relations, 14th Edition, making it easier to find and access the book in the preferred format.