Practices of Looking : An Introduction to Visual Culture

by Sturken, Marita; Cartwright, Lisa

• ISBN13: 9780195314403
• ISBN10: 0195314409
• Edition: 2nd
• Format: Paperback
• Copyright: 2009-01-02
• Publisher: Oxford University Press

Summary

"Practices of Looking: An Introduction to Visual Culture provides a comprehensive and engaging overview of how we understand a wide array of visual media and how we use images to express ourselves, to communicate, to play, and to learn. Marita Sturken and Lisa Cartwright - two leading scholars in the emergent and dynamic field of visual culture and communication - examine the diverse range of approaches to visual analysis and lead students through key theories and concepts." "Thoroughly updated to incorporate cutting-edge theoretical research, the second edition examines the following new topics: the surge of new media technologies; the impact of globalization on the flow of information and media form and content; and how nationalism and security concerns have changed our looking practices in the aftermath of 9/11. Challenging yet accessible, Practices of Looking is ideal for courses across a range of disciplines, including media and film studies, communications, art history, and photography."--BOOK JACKET.

Author Biography

Marita Sturken is Professor of Media, Culture, and Communication at New York University.
Lisa Cartwright is Professor of Communication and Science Studies at the University of California at San Diego.

Table of Contents

Introduction

Practices of Looking: Images, Power, and Politics

Representation

The Myth of Photographic Truth

Images and Ideology

How We Negotiate the Meaning of Images

The Value of Images

Image Icons

Viewers Make Meaning

Producers' Intended Meanings

Aesthetics and Taste

Reading Images as Ideological Subjects

Encoding and Decoding

Appropriation and Oppositional Readings

Re-appropriations and Counter-Bricolage

Spectatorship, Power, and Knowledge

Psychoanalysis and the Image Spectator

The Gaze

Changing Concepts of the Gaze

Discourse, the Gaze, and the Other

Power/Knowledge and Panopticism

The Gaze and The Exotic

Reproduction and Visual Technologies

Realism and the History of Perspective

Realism and Visual Technologies

The Reproduction of Images

Reproduced Images as Politics

Visual Technologies and Phenomenology

The Digital Image

Virtual Space and Interactive Images

The Mass Media and the Public Sphere

Critiques of the Mass Media

The Mass Media and Democratic Potential

Television and the Question of Sponsorship

Media and the Public Sphere

New Media Cultures

Consumer Culture and the Manufacturing of Desire

Consumer Society

Commodity Culture and Commodity Fetishism

Addressing the Consumer

Images and Text

Envy, Desire, and Glamour

Belonging and Difference

Bricolage and Counter-Bricolage

The Brand

Anti-ad Practices

Postmodernism and Popular Culture

Modernism

Postmodernism

Reflexivity

The Copy, Pastiche, and Institutional Critique

Popular Culture: Parody and Reflexivity

Addressing the Postmodern Consumer

Scientific Looking, Looking at Science

Images as Evidence

Scientific Looking

Images in Biomedicine: Sonograms and Fetal Personhood

Scientific Images as Advocacy and Politics

Vision and Truth

Genetics and the Digital Body

Popular Science

The Global Flow of Visual Culture

Television Flow: From the Local to the Global

The Critique of Cultural Imperialism

Markets of the Third World

Alternative Circulations: Hybrid and Diasporic Images

The Internet: Global Village or Multinational Corporate Marketplace?

The World Wide Web as Private and Public Sphere

The Challenge of the Internet to Privacy, Censorship, and Free Speech

The Place of the Visual in the New Millennium

Glossary

Index

Each chapter ends with Notes and Further Readings

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