Predictably Irrational

by Ariely, Dan

• ISBN13: 9780061353246
• ISBN10: 0061353248
• eBook ISBN(s): 9780061958724
• Edition: Revised
• Format: Paperback
• Copyright: 2010-01-01
• Publisher: HarperCollins Publications
• More Book Details

About This Book

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

ISBN: 9780061353246

About the Book:

"Predictably Irrational, Revised and Expanded Edition" by Dr. Dan Ariely is a groundbreaking bestseller that delves into the hidden forces that shape our decisions. This book is a must-read for anyone interested in understanding why we often make irrational choices, despite our best intentions to be rational.

Who Uses It?

Primarily, this book is used by students and educators in psychology, economics, and behavioral science courses at the college and university levels. It's also a valuable resource for anyone interested in understanding human behavior, including professionals looking to refresh their knowledge or expand their understanding of psychological principles.

History and Editions:

The revised and expanded edition of "Predictably Irrational" was published on May 1, 2010, by Harper Perennial. This edition includes updated insights and new research that further illuminate the irrational aspects of human decision-making. The book has been widely acclaimed for its thought-provoking and entertaining approach to understanding human behavior.

Author and Other Works:

Dr. Dan Ariely is a renowned behavioral psychologist known for his ability to uncover and explain the hidden reasons behind our irrational actions. His work has been instrumental in reshaping our understanding of human behavior in various contexts, from the marketplace to personal relationships. Some of his notable works include "The Honest Truth About Dishonesty" and "Dollar and Sense."

Key Features:

• Groundbreaking Insights: The book offers a comprehensive exploration of the subtle but powerful tricks that our minds play on us, making us predictably irrational.
• Real-Life Examples: Ariely uses everyday scenarios, such as why we splurge on a lavish meal but cut coupons for a can of soup, to illustrate these irrational behaviors.
• Engaging Writing Style: The book is both thought-provoking and highly entertaining, making it accessible to a wide range of readers.

Detailed Information

ISBNs and Formats:

Hardcover: ISBN-13: 9780061353246

eTextbook: ISBN-13: 9780061353253 (The ebook for "Predictably Irrational, Revised and Expanded Edition" is available right here on eCampus.com!)

eTextbook: ISBN-13: 9780061353260 (The ebook for "Predictably Irrational, Revised and Expanded Edition" is available right here on eCampus.com!)

Loose-leaf: ISBN-13: 9780061353277

Rental Options:

Available through eCampus.com with various rental durations.

Publication Details:

Publisher: Harper Perennial

Publication Date: May 1, 2010

Number of Pages: 384

Language: English

Other Editions and Formats:

Please note that while there may be other editions or formats available, the above ISBNs are specifically for the revised and expanded edition mentioned.

Related ISBNs:

9780061353253

9780061353260

9780061353277

This detailed information section provides a quick reference for all the available formats and sources for "Predictably Irrational, Revised and Expanded Edition," making it easier to find and access the book in the preferred format.

Author Biography

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, with appointments at the Fuqua school of Business, the Center for Cognitive Neuroscience, the Department of Economics, and the School of Medicine. Dan earned one Ph.D. in cognitive psychology and another Ph.D. in business administration. His work has been featured in the New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, and Science. He lives in Durham, North Carolina, with his wife and two children.

Table of Contents

Introduction: How an Injury Led Me to Irrationality and to the Research Described Here	p. xi
The Truth about Relativity: Why Everything Is Relative—Even When It Shouldn't Be	p. 1
The Fallacy of Supply and Demand: Why the Price of Pearls—and Everything Else—Is Up in the Air	p. 25
The Cost of Zero Cost: Why We Often Pay Too Much When We Pay Nothing	p. 55
The Cost of Social Norms: Why We Are Happy to Do Things, but Not When We Are Paid to Do Them	p. 75
The Power of a Free Cookie: How free Can Make Us Less Selfish	p. 103
The Influence of Arousal: Why Hot Is Much Hotter Than We Realize	p. 119
The Problem of Procrastination and Self-Control: Why We Can't Make Ourselves Do What We Want to Do	p. 139
The High Price of Ownership: Why We Overvalue What We Have	p. 167
Keeping Doors Open: Why Options Distract Us from Our Main Objective	p. 183
The Effect of Expectations: Why the Mind Gets What It Expects	p. 199
The Power of Price: Why a 50-Cent Aspirin Can Do What a Penny Aspirin Can't	p. 225
The Cycle of Distrust: Why We Don't Believe What Marketers Tell Us	p. 251
The Context of Our Character, Part I: Why We Are Dishonest, and What We Can Do about It	p. 271
The Context of Our Character, Part II: Why Dealing with Cash Makes Us More Honest	p. 295
Beer and Free Lunches: What Is Behavioral Economics, and Where Are the Free Lunches?	p. 309
Thanks	p. 323
List of Collaborators	p. 327
Notes	p. 335
Bibliography and Additional Readings	p. 339
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