Predictably Irrational

by Ariely, Dan

• ISBN13: 9780061854545
• ISBN10: 0061854549
• Edition: Revised
• Format: Hardcover
• Copyright: 2010-02-04
• Publisher: HarperCollins Publications

About This Book

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

ISBN: 9780061854545

Predictably Irrational, Revised and Expanded Edition is a groundbreaking bestseller from iconic behavioral psychologist Dan Ariely. This book has been a staple in educational resources for over a decade, making it a valuable tool for students and educators alike. The book is now the inspiration for the Fall 2023 NBC show The Irrational.

Who Uses It?

Primarily, this book is used by students and instructors in psychology, economics, and behavioral science courses at the college and university levels. It's also a valuable resource for anyone interested in understanding human behavior and decision-making processes, including professionals looking to refresh their knowledge or expand their understanding of psychological principles.

History and Editions

The book was first published on May 19, 2009, by Harper. The revised and expanded edition refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless; they are systematic and predictable—making us predictably irrational.

Author and Other Works

Dan Ariely is a renowned behavioral psychologist known for his engaging and thought-provoking writing style. He has written several books, including "The Honest Truth About Dishonesty" and "Dollar and Sense: How We Misthink Money and How to Spend Smarter." Ariely's work has been widely acclaimed for its ability to explain complex psychological concepts in a clear and simple manner.

Key Features

• Comprehensive Coverage: The book covers a wide range of topics related to human behavior and decision-making processes.
• Systematic and Predictable Behavior: Ariely refutes the common assumption that we behave in fundamentally rational ways, instead showing how our behaviors are systematic and predictable.
• Real-Life Examples: From everyday choices like drinking coffee to significant decisions like buying a car, the book provides numerous real-life examples to illustrate these points.
• Insightful Analysis: Ariely offers insightful analysis into why we make certain decisions and how these decisions affect our lives.

Detailed Information

ISBNs and Formats

Hardcover: ISBN-13: 9780061854545 (The ebook for "Predictably Irrational, Revised and Expanded Edition" is available right here on eCampus.com!)

eTextbook: ISBN-13: 9780061854552 (The ebook for "Predictably Irrational, Revised and Expanded Edition" is available right here on eCampus.com!)

eTextbook: ISBN-13: 9780061854569 (The ebook for "Predictably Irrational, Revised and Expanded Edition" is available right here on eCampus.com!)

Loose-leaf: ISBN-13: 9780061854576

Publication Details

Publisher: Harper

Publication Date: May 19, 2009

Number of Pages: 400

Language: English

Rental Options

Rental options are available through eCampus.com with various rental durations.

Table of Contents

A Note to Readers	p. xi
Introduction: How an Injury Led Me to Irrationality and to the Research Described Here	p. xxi
The Truth about Relativity: Why Everything Is Relative-Even When It Shouldn't Be	p. 1
The Fallacy of Supply and Demand: Why the Price of Pearls-and Everything Else-Is Up in the Air	p. 23
The Cost of Zero Cost: Why We Often Pay Too Much When We Pay Nothing	p. 49
The Cost of Social Norms: Why We Are Happy to Do Things, but Not When We Are Paid to Do Them	p. 67
The Influence of Arousal: Why Hot Is Much Hotter Than We Realize	p. 89
The Problem of Procrastination and Self-Control: Why We Can't Make Ourselves Do What We Want to Do	p. 109
The High Price of Ownership: Why We Overvalue What We Have	p. 127
Keeping Doors Open: Why Options Distract Us from Our Main Objective	p. 139
The Effect of Expectations: Why the Mind Gets What It Expects	p. 155
The Power of Price: Why a 50-Cent Aspirin Can Do What a Penny Aspirin Can't	p. 173
The Context of Our Character, Part I: Why We Are Dishonest, and What We Can Do about It	p. 195
The Context of Our Character, Part II: Why Dealing with Cash Makes Us More Honest	p. 217
Beer and Free Lunches: What Is Behavioral Economics, and Where Are the Free Lunches?	p. 231
Bonus Material Added for the Revised and Expanded Edition: Reflections and Anecdotes about Some of the Chapters	p. 245: Thought
Thanks	p. 331
List of Collaborators	p. 335
Notes	p. 341
Bibliography and Additional Readings	p. 345
Index	p. 355
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