About This Book
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
ISBN: 9780061854545
Predictably Irrational, Revised and Expanded Edition is a groundbreaking bestseller from iconic behavioral psychologist Dan Ariely. This book has been a staple in educational resources for over a decade, making it a valuable tool for students and educators alike. The book is now the inspiration for the Fall 2023 NBC show The Irrational.
Who Uses It?
Primarily, this book is used by students and instructors in psychology, economics, and behavioral science courses at the college and university levels. It's also a valuable resource for anyone interested in understanding human behavior and decision-making processes, including professionals looking to refresh their knowledge or expand their understanding of psychological principles.
History and Editions
The book was first published on May 19, 2009, by Harper. The revised and expanded edition refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless; they are systematic and predictable—making us predictably irrational.
Author and Other Works
Dan Ariely is a renowned behavioral psychologist known for his engaging and thought-provoking writing style. He has written several books, including "The Honest Truth About Dishonesty" and "Dollar and Sense: How We Misthink Money and How to Spend Smarter." Ariely's work has been widely acclaimed for its ability to explain complex psychological concepts in a clear and simple manner.
Key Features
- Comprehensive Coverage: The book covers a wide range of topics related to human behavior and decision-making processes.
- Systematic and Predictable Behavior: Ariely refutes the common assumption that we behave in fundamentally rational ways, instead showing how our behaviors are systematic and predictable.
- Real-Life Examples: From everyday choices like drinking coffee to significant decisions like buying a car, the book provides numerous real-life examples to illustrate these points.
- Insightful Analysis: Ariely offers insightful analysis into why we make certain decisions and how these decisions affect our lives.
Detailed Information
ISBNs and Formats
Hardcover: ISBN-13: 9780061854545 (The ebook for "Predictably Irrational, Revised and Expanded Edition" is available right here on eCampus.com!)
eTextbook: ISBN-13: 9780061854552 (The ebook for "Predictably Irrational, Revised and Expanded Edition" is available right here on eCampus.com!)
eTextbook: ISBN-13: 9780061854569 (The ebook for "Predictably Irrational, Revised and Expanded Edition" is available right here on eCampus.com!)
Loose-leaf: ISBN-13: 9780061854576
Publication Details
Publisher: Harper
Publication Date: May 19, 2009
Number of Pages: 400
Language: English
Rental Options
Rental options are available through eCampus.com with various rental durations.