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9781260151619

A Preface to Marketing Management [Rental Edition]

by PETER
  • ISBN13:

    9781260151619

  • ISBN10:

    1260151611

  • eBook ISBN(s):

    9781260300147

  • Edition: 15th
  • Format: Paperback
  • Copyright: 2019-01-01
  • Publisher: McGraw-Hill Rental Program

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About This Book

A Preface to Marketing Management, 15th Edition

ISBN: 9781260151619

A Preface to Marketing Management, 15th Edition, is a comprehensive textbook designed for marketing management courses at the college and university levels. It's a go-to resource for students and educators alike, offering a detailed exploration of the basic principles of marketing in a clear and concise manner.

Who Uses It?

Primarily, this book is used by students and instructors in marketing management courses. It's also a valuable resource for anyone interested in understanding the fundamentals of marketing, including professionals looking to refresh their knowledge or expand their understanding of marketing principles.

History and Editions

The 15th edition of A Preface to Marketing Management has been updated to address user feedback, incorporating the latest research and discussions in the field of marketing. This edition includes detailed updates on marketing strategies and tactics, ensuring that it remains current and relevant. It has been a leading marketing management text for many years, praised for its engaging, clear, and conceptually sound presentation of core concepts and ideas.

Author and Other Works

J. Paul Peter and James Donnelly are the authors of A Preface to Marketing Management. J. Paul Peter is known for his ability to explain complex marketing concepts clearly and simply, while James Donnelly brings his expertise in marketing to the text, ensuring that it remains current and relevant. Both authors have contributed significantly to the field of marketing education through their work on this textbook.

Detailed Information

ISBNs and Formats

  • Hardcover/Softcover: ISBN-13: 9781260151619
  • eTextbook: ISBN-13: 9781260300147
  • Other Editions/Formats: The exact e-book ISBNs for other formats are not specified, but they can be found through various retailers.

Publication Details

  • Publisher: McGraw Hill
  • Publication Date: 2018
  • Number of Pages: 288 pages
  • Language: English
  • Item Weight: 0.97 lbs
  • Dimensions: 9.9" x 0.4" x 8"

Other Editions and Formats

The 15th edition is available in both hardcover and softcover formats. The exact e-book ISBNs for other formats are not specified, but they can be found through various retailers.

Related ISBNs:

  • Hardcover/Softcover: ISBN-10: 1260151611
  • eTextbook: ISBN-13: 9781260300147

Rental Options:

Rental options are available through authorized rental partners, offering a fraction of the printed textbook price.

Additional Information:

  • Accessibility: McGraw Hill prioritizes accessibility, adhering to WCAG AA guidelines in their development efforts and product roadmaps.
  • Support: Real-world support and resources are available every step of the way for instructors and students using this textbook.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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