rent-now

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

9781409418917

Premium by Design

by ;
  • ISBN13:

    9781409418917

  • ISBN10:

    140941891X

  • Format: Nonspecific Binding
  • Copyright: 2016-04-08
  • Publisher: Taylor & Francis

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $180.00 Save up to $148.98
  • Rent Book $128.25
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    USUALLY SHIPS IN 3-5 BUSINESS DAYS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

How To: Textbook Rental

Looking to rent a book? Rent Premium by Design [ISBN: 9781409418917] for the semester, quarter, and short term or search our site for other textbooks by Marco Bevolo; Alex Gofman. Renting a textbook can save you up to 90% from the cost of buying.

Summary

This thought-provoking book explores new luxury paradigms for a changing world. As materialism, hedonism and indulgence are swiftly being replaced by decency, depth and substance, status, moneyed brands have a unique chance to create change, to connect with the soul and positively impact our civilization. The arguments and research Bevolo, Gofman, Marzano and Moskowitz present here shed light on how to manage this transition. Premium by Design is a thoroughly researched, well argued and well presented study that combines a rigorous identification of important trends for the future, with new insights. As a result it is a must read for anyone in this market, or aspiring to it. While the emphasis on sustainability is commendable, the key challenge for the world today is how sustainable is the underlying process that is driving this apparent desire for more and more indulgent material possessiveness? This book might not have all the answers, but it will likely provoke and trigger a long overdue debate in the premium and image driven industries about tomorrow's values.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Excerpts

Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes, this book shows how you might also succeed. It is about better, but reachable and real, products and services. The book features insights from the world of customer science and design research.

Rewards Program