9780787952471

Preparing Your Capital Campaign

by
  • ISBN13:

    9780787952471

  • ISBN10:

    0787952478

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2000-09-29
  • Publisher: Jossey-Bass
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Summary

"Marilyn Bancel has written a highly accessible, readable guide to a very complex process, which is no mean feat. Even if you have been through a capital campaign before and think you're ready-and especially if you're new to the capital campaign process-read it! Preparing Your Capital Campaign provides valuable insights and practical planning tools that will bolster your capacity to take on a campaign's challenge." --Clara Miller, president, Nonprofit Finance Fund In this hands-on workbook, fund raising expert Marilyn Bancel shows you how to prepare your organization to embark on a successful capital campaign, detailing each step that must be taken before the launch. Preparing Your Capital Campaign--part of the Excellence in Fund Raising Workbook Series--breaks down the preparation stage into practical, manageable parts, outlining in straightforward language such essentials as creating a campaign timetable, setting up the campaign committee, determining a campaign goal, and getting the whole organization ready for a fund raising drive. Packed with useful resources, this nuts-and-bolts workbook includes a campaign skills checklist, strategies for estimating fund raising costs, a sample campaign budget, and a list of Web sites tailored to the specific needs of fund raisers. If you are brand-new to fund raising, the book offers a concise introductory chapter that lays out the basics and answers the key questions about capital campaigns. More experienced fund raisers will benefit from a wealth of reminders for avoiding common mistakes and a framework for staying focused on the factors that are most important for success. Preparing Your Capital Campaign will show you how to make the most of this critical fund raising strategy.

Author Biography

MARILYN BANCEL, CFRE, is vice president of the Oram Group, Inc., a national fund raising and nonprofit consulting firm serving philanthropic organizations since 1940. In addition to consulting, she is adjunct professor at the University of San Francisco's Institute of Nonprofit Management, where she teaches Capital Campaigns and Major Gifts. She frequently conducts fundraising seminars and conference workshops, and is the recipient of the Hank Rosso Outstanding Fundraising Executive Award, 2002.

Table of Contents

Preface xv
The Author xix
Introduction: Why Take the Time to Prepare? 1(4)
Understanding the Capital Campaign
5(12)
What Is a Capital Campaign?
5(1)
Forms of Capital Campaigns
5(1)
Examples of Capital Projects
6(1)
The Stages of a Campaign
7(1)
Do You Really Need a Capital Campaign?
7(2)
When Should Your Organization Undertake a Capital Campaign?
9(3)
What's in a Goal?
12(1)
Does Your Organization Cope Well with Risk?
13(4)
Getting the Organization Ready
17(46)
Telling Your Story
17(3)
Putting Strong Volunteer Leadership in Place
20(7)
Evaluating Your Donor and Prospect Base
27(16)
Preparing Your Institutional Plan
43(4)
Getting Professional Support in Place
47(4)
Establishing Effective Communications Channels
51(7)
Establishing Visibility
58(2)
Paying for Building Your Organization's Capacity
60(3)
Launching the Project
63(16)
Testing for Project Readiness
63(2)
Developing a Rationale for the Project
65(2)
Getting Buy-In and Commitment from Internal Constituencies
67(2)
Getting Ready for a Bricks-and-Mortar Project
69(1)
What Costs Will We Encounter and When?
70(3)
Obtaining Up-Front Planning Costs
73(1)
Answering Important Questions
74(3)
Understanding the Role of In-Kind Donations
77(2)
Conducting a Feasibility Study
79(20)
What Is a Feasibility Study?
80(1)
Do You Need a Study?
80(2)
What You Can Learn from a Study
82(1)
How to Get Ready for a Feasibility Study
83(7)
How to Time the Study
90(1)
How to Find the Right Consultant
91(2)
Cost of a Feasibility Study
93(1)
Risks of Not Undertaking a Study
94(1)
Alternatives to a Feasibility Study
95(4)
Building the Campaign Framework
99(12)
Responding to the Results of the Feasibility Study
99(1)
Deciding Next Steps
100(1)
Setting a Campaign Goal
101(2)
Preparing the Case Statement
103(3)
Posing Questions to Leadership
106(2)
Using the Test to Prepare for Volunteer Training
108(1)
Thanking and Acknowledging Participants
108(3)
Raising Early Funding
111(6)
Determine Early Funding Needs
111(1)
Option One: Campaign for a Seed Fund
112(1)
Option Two: Build a Campaign Chest
113(1)
Option Three: Establish a Loan Fund
114(1)
Option Four: Establish a Combination Leadership Fund and Loan Fund
114(1)
Option Five: Use Public Bond Funds or Tax-Exempt Financing
114(1)
Option Six: Use Private Bond Funds
115(1)
Option Seven: Get Creative
115(2)
Looking Ahead
117(2)
Resources 119(8)
Top Ten Reasons Campaigns Fail
120(1)
Estimating the Costs of Fund Raising
121(3)
Sample Expenses for a Three-Year $3 Million Capital Campaign
124(1)
Organizations
125(2)
References 127(2)
Useful Publications 129

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