Presidential Candidate Images

by Hacker, Kenneth L.; Albert, David; Benoit, William L.; Chanslor, Mike; Funk, Carolyn L.; Hacker, Kenneth; Harrison, Teri; Hellweg, Susan; Husson, William; Kaid, Lynda; Louden, Allan; McCauliff, Kristen; McHale, John P.; Spitzberg, Brian; Stephens, Tim; Za

• ISBN13: 9780742536647
• ISBN10: 0742536645
• Format: Hardcover
• Copyright: 2004-11-04
• Publisher: Rowman & Littlefield Publishers

Summary

This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections. Visit our website for sample chapters!

Table of Contents

Introduction: The Continued Importance of the Candidate Image Construct	1	(20)
Kenneth L. Hacker
Campaigns and Candidate Images in American Presidential Elections	21	(28)
Susan A. Hellweg
Presidential Candidates' Personal Qualities: Computer Content Analysis	49	(16)
William L. Benoit
John P. McHale
Candidate Images When Things Go Sour: Reaction to Scandal	65	(20)
Carolyn L. Funk
The ``Authentic Candidate'': Extending Candidate Image Assessment	85	(20)
Allan Louden
Kristen McCauliff
A Dual-Processing Perspective of Candidate Image Formation	105	(28)
Kenneth L. Hacker
The Effects of Political Advertising on Candidate Images	133	(18)
Lynda Lee Kaid
Mike Chanslor
Presidential Debates and Candidate Image Formation: 1992, 1996, 2000	151	(26)
Walter R. Zakahi
Interpersonal Communication Styles of Political Candidates: Predicting Winning and Losing Candidates in Three U.S. Presidential Elections	177	(20)
Timothy Stephen
Teresa M. Harrison
William Husson
David Albert
Meta-Analysis of Presidential Candidate Images	197	(14)
Susan A. Hellweg
Brian H. Spitzberg
Using Cognitive Measurement for Analysis of Candidate Images	211	(20)
Kenneth L. Hacker
Measuring Candidate Images with Semantic Differentials	231	(6)
Lynda Lee Kaid
Conclusion Present and Future Directions for Presidential Candidate Image Research	237	(8)
Kenneth L. Hacker
Index	245	(2)
About the Contributors	247