Presidential Candidate Images

by Hacker, Kenneth L.; Albert, David; Benoit, William L.; Chanslor, Mike; Funk, Carolyn L.; Hacker, Kenneth; Harrison, Teri; Hellweg, Susan; Husson, William; Kaid, Lynda; Louden, Allan; McCauliff, Kristen; McHale, John P.; Spitzberg, Brian; Stephens, Tim; Za

• ISBN13: 9780742536654
• ISBN10: 0742536653
• Format: Paperback
• Copyright: 2004-10-30
• Publisher: Rowman & Littlefield Publishers

Summary

This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections. Visit our website for sample chapters!

Table of Contents

Introduction: The Continued Importance of the Candidate Image Construct	1	(210)
Kenneth L. Hacker
1 Campaigns and Candidate Images in American Presidential Elections	21	(28)
Susan A. Hellweg
2 Presidential Candidates' Personal Qualities: Computer Content Analysis	49	(16)
William L. Benoit and John P. McHale
3 Candidate Images When Things Go Sour: Reaction to Scandal	65	(20)
Carolyn L. Funk
4 The "Authentic Candidate": Extending Candidate Image Assessment	85	(20)
Allan Louden and Kristen McCauliff
5 A Dual-Processing Perspective of Candidate Image Formation	105	(28)
Kenneth L. Hacker
6 The Effects of Political Advertising on Candidate Images	133	(18)
Lynda Lee Kaid and Mike Chanslor
7 Presidential Debates and Candidate Image Formation: 1992, 1996, 2000	151	(26)
Walter R. Zakahi
8 Interpersonal Communication Styles of Political Candidates: Predicting Winning and Losing Candidates in Three U.S. Presidential Elections	177	(20)
Timothy Stephen, Teresa M. Harrison, William Husson, and David Albert
9 Meta-Analysis of Presidential Candidate Images	197	(14)
Susan A. Hellweg and Brian H. Spitzberg
10 Using Cognitive Measurement for Analysis of Candidate Images	211	(20)
Kenneth L. Hacker
11 Measuring Candidate Images with Semantic Differentials	231	(6)
Lynda Lee Kaid
Conclusion Present and Future Directions for Presidential Candidate Image Research	237	(8)
Kenneth L. Hacker
Index	245	(2)
About the Contributors	247