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9780471725503

The Price Advantage Workbook : Step-by-Step Exercises and Tests to Help You Master The Price Advantage

by ; ; ;
  • ISBN13:

    9780471725503

  • ISBN10:

    0471725501

  • Format: eBook
  • Copyright: 2005-02-01
  • Publisher: WILEY
  • Purchase Benefits
List Price: $29.95
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Summary

Pricing-for any company in any industry-is far and away the most sensitive profit lever available. Still, few companies or managers execute pricing well, and most regularly miss valuable opportunities. Whether testing the techniques and knowledge gained from reading The Price Advantage or supplementing personal knowledge in the field, this companion workbook is essential. The Price Advantage Workbook is a comprehensive and insightful self-study guide that eases the understanding of the three levels of pricing from the broad industry view through product/market strategy to day-by-day transaction management. Hard-hitting questions demonstrate why superb pricing strategy is critical for business success and profitability and explain state-of-the-art approaches to analyzing and improving pricing for any product or service. With a focus on translating pricing theory into real improvements and bottom-line performance, this workbook will help you improve your understanding of pricing concepts and strategy and give you a competitive advantage in any economy.

Table of Contents

About the Book.
PART ONE: Questions.
CHAPTER 1: Introduction.
CHAPTER 2: The Three Levels of Price Management.
CHAPTER 3: Transaction.
CHAPTER 4: Product/Market Strategy.
CHAPTER 5: Industry Strategy.
CHAPTER 6: New Product Pricing.
CHAPTER 7: Solutions, Bundles, and Other Packaged Offerings.
CHAPTER 8: Postmerger Pricing.
CHAPTER 9: Price Wars.
CHAPTER 10: Technology-Enabled Pricing.
CHAPTER 11: Legal Issues.
CHAPTER 12: Pricing Architecture.
CHAPTER 13: Driving Pricing Change.
PART TWO: Answers.
CHAPTER 1: Introduction.
CHAPTER 2: The Three Levels of Price Management.
CHAPTER 3: Transaction.
CHAPTER 4: Product/Market Strategy.
CHAPTER 5: Industry Strategy.
CHAPTER 6: New Product Pricing.
CHAPTER 7: Solutions, Bundles, and Other Packaged Offerings.
CHAPTER 8: Postmerger Pricing.
CHAPTER 9: Price Wars.
CHAPTER 10: Technology-Enabled Pricing.
CHAPTER 11: Legal Issues.
CHAPTER 12: Pricing Architecture.
CHAPTER 13: Driving Pricing Change.
About the Authors.

Supplemental Materials

What is included with this book?

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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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