9781119633068

Unlocking Growth Breakthrough Pricing Strategies to Acquire, Monetize, and Retain Customers

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  • ISBN13:

    9781119633068

  • ISBN10:

    1119633060

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2022-04-05
  • Publisher: Wiley
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Summary

A breakthrough framework for outperforming revenue growth – from the world’s leading pricing consultancy 

Leading executives say their top concern is achieving and sustaining, profitable growth. Yet many CEOs report that their growth levels are stuck frustratingly below what they know their company is capable of, and that they often investing in growth initiatives without seeing the returns they were hoping for. Others achieve astonishing growth for a while, only to come crashing back to earth. Why?  

Companies lack the right framework to find true product-market-price fit – not just in the short term, but sustainably. Coming to the rescue, Unlocking Growth: Breakthrough Pricing Strategies to Acquire, Monetize, and Retain Customers offers a roadmap for business leaders seeking consistent, sustainable improvement to their sales numbers. 

By putting price strategy at the center of their efforts, executives will find a far more effective way to attract new customers, optimize sales, and promote greater loyalty and lifetime value. Readers will find hard-won lessons from the field brought together as a unified, intuitive framework that will allow you to make immediate improvements to your growth roadmap. Written with the CEO in mind, Unlocking Growth is your manual to the alchemy of successful growth – learning from the best the right way to acquire, monetize, and retain. 

  • Discover how to specifically diagnose the areas where your company’s growth strategy is falling short 
  • Learn how to combine winning price models with magic price points to power customer acquisition, with special attention to the use of “free” 
  • Identify a better approach to penetrating more deeply with your customer base by differentiating your offering and innovating your product the right way  
  • Keep more customers, keep them happy, and keep them longer, by employing “the science of stickiness” and fighting churn before it happens 
  • Be informed by first-hand accounts of successful growth pricing initiatives at well-known companies in the US and beyond 

With Unlocking Growth, you can avoid the pitfalls, leverage a wealth of client data, and maximize profitability and success in the marketplace.  

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