9781119633068

Pricing for Profitable Growth Breakthrough Strategies for Acquiring, Monetizing, and Retaining Customers

by ; ;
  • ISBN13:

    9781119633068

  • ISBN10:

    1119633060

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2021-11-16
  • Publisher: Wiley
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Summary

Digital products and services improve your companys cost structure, competitive framework, and knowledge of the consumer, but there are risks. Going digital with your products and services can in some cases be terrible for pricing and your profit margins, since information transparency can make it difficult to maintain high prices and healthy margins. On the other hand, you have a great opportunity for digital products to boost your prices and profitability, give you a a wealth of client data you never had before, and the chance to use that data to create additional revenue opportunities. This book explains the risks and opportunities that digital products and services reveal to the well-prepared company, and how to price any digital product or service to maximize profitability and success in the marketplace.

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