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9781551807973

Pricing Strategies for Small Business

by
  • ISBN13:

    9781551807973

  • ISBN10:

    1551807971

  • Format: Paperback
  • Copyright: 2007-10-01
  • Publisher: Self-Counsel Press

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Summary

Pricing a product or service can make or break a small business. It's essential to use a good pricing strategy to ensure the products or services are appealing to customers and to ensure that the company is profitable. It's not always as simple as "the lowest price wins."Pricing Strategies for Small Business covers the many different pricing strategies and helps readers to determine which methods are best for their small businesses.An optimal pricing strategy will depend on more than just the business costs. Forces within a business environment such as competitors, suppliers, availability of substitute products, and customers' disposable income all come into play. Like all books from Self-Counsel Press, this book is written in an easy-to-understand manner. It shows readers step by step how to choose the right prices for their products and services, and covers the following topics:. Psychological pricing. Price skimming. Penetration pricing. Cost plus markup. Multiple unit pricing

Author Biography

Andrew Gregson has an M.Sc. in Economics. He has 26 years’ business experience as a senior manager, consultant, and business owner and he has worked in the wholesale, distribution, manufacturing, and service sectors.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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