Prime Time Animation: Television Animation and American Culture

by ;
  • ISBN13:


  • ISBN10:


  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 2003-04-18
  • Publisher: Routledge

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $39.95 Save up to $3.99
  • Rent Book $35.96
    Add to Cart Free Shipping


Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


The contributors explore a series of key issues and questions, including: How do we explain the animation explosion of the 1960s? Why did it take nearly twenty years following the cancellation ofThe Flintstonesfor animation to find its feet again as primetime fare? In addressing these questions, as well as many others, essays in the first section examine the relation between earlier, made-for-cinema animated production (such as the WarnerLooney Toonsshorts) and television-based animation; the role of animation in the economies of broadcast and cable television; and the links between animation production and brand image. Contributors also examine specific programs likeThe Powerpuff Girls,Daria,The Simpsons,Ren and StimpyandSouth Parkfrom the perspective of fans, exploring fan cybercommunities, investigating how ideas of "class" and "taste" apply to recent TV animation, and addressing themes such as irony, alienation, and representations of thefamily.

Table of Contents

Table of Contents
List of Images
Prime Time Animation
An Overview
'Smarter than the Average Art Form': Animation in the Television Era Paul Wells
The Great Saturday Morning Exile: Scheduling Cartoons on Television's Periphery in the 1960s Jason Mittell
Re-Drawing the Bottom Line Allen Larson
Flintstones to Futurama: Networks and Prime Time Animation
Synergy Nirvana: Brand Equity, Television Animation, and Cartoon Network Kevin Sandler
The Digital Turn: Animation in the Age of Information Technologies
Back to the Drawing Board: The Family in Animated Television Comedy
From Fred and Wilma to Ren and Stimpy: What Makes a Cartoon Prime Time ?
'We Hardly Watch that Rude, Crude Show:' Class and Taste in The Simpsons
Misery Chick: Irony, Alienation, and Animation in MTV's
'What Are Those Little Girls Made Of?' The Power Puff Girls and Consumer Culture
'Oh My God, They Digitized Kenny!' Travels in the South Park Cybercommunity
List of Contributors
Table of Contents provided by Publisher. All Rights Reserved.

Rewards Program

Write a Review