The Principles of Entrepreneurial Progress How to Create and Sustain Momentum When Launching a Startup

by Fisher, Greg

• ISBN13: 9780197669822
• ISBN10: 0197669824
• Format: Paperback
• Copyright: 2025-01-07
• Publisher: Oxford University Press

Summary

Entrepreneurship is messy, uncertain, complex, and risky. It's virtually impossible to devise a recipe for success when developing a new venture. But it need not be. In The Principles of Entrepreneurial Progress, business school professor and entrepreneur Greg Fisher breaks entrepreneurship down into twelve concrete, actionable, easy-to-understand principles. These principles can be applied across a diverse range of entrepreneurial endeavors, ranging from high-growth, venture-capital-funded, technology ventures to self-funded, slower-growth, more lifestyle- oriented new business enterprises.

For each of the principles, Fisher shares intriguing stories and examples that illustrate the principle, distills research that validates the principle in easy-to-understand terms, and describes how the principle can be implemented in practice. Conveying decades of expertise and practical wisdom, this engaging book provides entrepreneurs with a practical, evidence-based guide for making meaningful progress on their entrepreneurial journey.

Author Biography

Greg Fisher is the Larry and Barbara Sharpf Professor of Entrepreneurship at the Kelley School of Business at Indiana University. Fisher teaches in the areas of strategy and entrepreneurship, and he has won numerous teaching awards at Indiana University, the University of Washington and the Gordon Institute of Business Science. In 2014, he was named on the list of the of the "40 Most Outstanding B-School Profs under 40," and in 2016 and 2022, he was named among the "Favorite Business School Professor Teaching MBAs" by Poets and Quants website. His research has been published in top-tier management and entrepreneurship journals. Fisher is the past Editor-in-Chief of Business Horizons and serves as an associate editor for the Academy of Management Review. He also served as a field editor for the Journal of Business Venturing from 2017- 2020. In 2018, he was awarded the Emerging Scholar Award from the Entrepreneurship Division of the Academy of Management. Prior to a career in academia, he qualified as a Chartered Accountant with Deloitte in South Africa and worked as a senior manager of learning and development for Deloitte Southern Africa before founding and building a training solutions venture called Learninglab. Fisher was an expert contributor to Entrepreneur Magazine from 2006 to 2012 where he wrote over 60 feature articles.

Table of Contents

Acknowledgments: Haley Dosenbach and Ali N. Ferguson
Introduction

Part 1: The Value Principles
Chapter 1: The Problem Principle
Chapter 2: The Exploration Principle
Chapter 3: The Simplicity Principle
Chapter 4: The Prototype Principle
Chapter 5: The Experimentation Principle
Chapter 6: The Adaptation Principle

Part 2: The Action Principles
Chapter 7: The Hustle Principle
Chapter 8: The Story Principle

Part 3: The Resourcing Principles
Chapter 9: The Control Principle
Chapter 10: The Affordable Loss Principle

Part 4: The Big Picture Principles
Chapter 11: The Trajectory Principle
Chapter 12: The Integration Principle
Conclusion

References
Index