Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Introduction to general management | |
General management in economic context | p. 3 |
General management in organizational context | p. 15 |
The roles and tasks of the general manager | p. 40 |
The general management process : planning | |
The efficacy of strategic management | p. 64 |
The strategic management process | p. 85 |
Fundamentals of strategy formulation | p. 110 |
The strategic plan : purpose, direction, and goals | p. 137 |
The business plan : scale and resources | p. 151 |
The annual plan : anticipated actions | p. 175 |
Analytical concepts for the general manager | |
The business model | p. 194 |
The relationship between cash flow and growth | p. 207 |
Product, marketing, and pricing strategies | p. 215 |
Relating productivity and firm growth | p. 224 |
Residual income, EVA, and corporate capital charges | p. 247 |
The allocation (redeployment) of capital (cash) | p. 262 |
Share repurchases | p. 275 |
General managers taking action | |
Making effective decisions | p. 289 |
Organizing and aligning | p. 309 |
Staffing | p. 323 |
Integrating | p. 346 |
Executing | p. 361 |
In summation | |
Controlling and reporting | p. 377 |
Learning and innovation | p. 390 |
Public relations and advocacy | p. 403 |
Reflections on general management | p. 415 |
Table of Contents provided by Blackwell. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.