Principles of Marketing [Rental Edition]

by Kotler, Philip

• ISBN13: 9780137864898
• ISBN10: 0137864892
• eBook ISBN(s): 9780137927111
• Additional ISBN(s): 9780133795028, 9780134461526, 9780134492513
• Edition: 19th
• Format: Hardcover
• Copyright: 2023-01-03
• Publisher: Pearson Rental Program
• More Book Details

About This Book

Principles of Marketing, 19th Edition

ISBN: 9780137864898

Principles of Marketing, 19th Edition, written by Philip Kotler, Gary Armstrong, and Sridhar Balasubramanian, is a comprehensive textbook designed for undergraduate and graduate marketing courses. This edition has been thoroughly revised to address the evolving needs of marketers in a fast-changing, increasingly digital and social marketplace.

Who Uses It?

Primarily, this book is used by students and instructors in marketing courses at the college and university levels. It is also a valuable resource for professionals looking to refresh their knowledge or expand their understanding of marketing principles. The book's focus on developing meaningful connections with customers makes it essential for anyone interested in understanding the fundamentals of marketing.

History and Editions

The 19th edition of Principles of Marketing has been updated to incorporate the latest research and discussions in the field. This edition includes detailed updates on marketing strategies, customer-value frameworks, and digital marketing techniques. The authors have presented the fundamentals of marketing within an innovative customer-value framework, making it easier for students to master key marketing challenges.

Author and Other Works

Philip Kotler is a renowned expert in marketing and has written numerous books on the subject. He is known for his ability to explain complex marketing concepts clearly and simply. Gary Armstrong brings his expertise in business and marketing to the text, ensuring that it remains current and relevant. Sridhar Balasubramanian contributes his knowledge of consumer behavior and digital marketing, making the book a comprehensive resource for students.

Key Features

• Comprehensive Coverage: The book covers core concepts in marketing, including detailed explanations and examples.
• Customer-Value Framework: The text presents marketing principles within an innovative customer-value framework.
• Digital Marketing Focus: The 19th edition includes detailed updates on digital marketing techniques and strategies.
• Interactive Study Tools: The eTextbook version includes built-in study tools like highlights, notes, and flashcards, making it easier for students to engage with the material.

Detailed Information

ISBNs and Formats

• Hardcover: ISBN-13: 9780137864898
• eTextbook: Available with Pearson+ eTextbook (ISBN: 9780137927111)
• Rental Options: Various rental durations available from different retailers, including TextbookRush and BooksRun[1][2][5].

Publication Details

• Publisher: Pearson Inc.
• Publication Date: 2023
• Number of Pages: 744
• Language: English
• Item Weight: N/A
• Dimensions: N/A

Other Editions and Formats

• 19th Global Edition: Available through Pearson and other retailers[2].
• eTextbook Rental: Includes instant access to the eTextbook, search, highlight, and notes, and the option to keep after rental expires[4].

Related ISBNs:

• Hardcover Rental Edition: ISBN-13: 9780137864898 (rental edition)[2][5].
• eTextbook Rental Edition: ISBN-13: 9780137927111 (eTextbook rental edition)[3].
• New International Edition: ISBN-10: 0137864892 (new international edition)[2].

This detailed information section provides a quick reference for all the available formats and sources for Principles of Marketing, 19th Edition, making it easier to find and access the book in the preferred format.