Principles And Practice Of Sport Management

by Masteralexis, Lisa Pike; Barr, Carol A.; Hums, Mary A.

• ISBN13: 9780763726232
• ISBN10: 0763726230
• Edition: 2nd
• Format: Paperback
• Copyright: 2004-12-30
• Publisher: Jones & Bartlett

Summary

Principles and Practice of Sport Management, Second Edition provides students with solid fundamental information on what they need to do to be successful in the sport industry. Updated and expanded, this best-selling text offers a unique blend of information on the foundations and principles on which sport management operates as well as how to apply those foundations and principles to the sport industry. The authors, all well-renowned professors in sport management or sport administration, have produced a text that is thorough, practical, and lively, and which lays the groundwork for students as they study and prepare for successful careers in sport management.

Table of Contents

Contributors	vi
Foreword to the Second Edition	vii
Forewords to the First Edition	vii
Preface	viii
Acknowledgments	ix
PART 1 FOUNDATIONS OF SPORT MANAGEMENT
History of Sport Management	1	(18)
Todd W. Crosset
Mary A. Hums
Key Words	1	(1)
Introduction	1	(1)
The Club System: Sports and Community	2	(6)
Leagues	8	(4)
Professional Tournament Sports: Mixing Business and Charity	12	(3)
The Birth of Sport Management as an Academic Field	15	(2)
Summary	17	(2)
Management Principles Applied to Sport Management	19	(17)
Carol A. Barr
Mary A. Hums
Key Words	19	(1)
Introduction	19	(1)
Definition and History of Management Principles	20	(1)
Functional Areas	21	(4)
Key Skills	25	(7)
Current Issues	32	(1)
Summary	33	(3)
Marketing Principles Applied to Sport Management	36	(18)
James M. Gladden
William A. Sutton
Key Words	36	(1)
Introduction: What Is Sport Marketing	36	(1)
Historical Development of Sport Marketing	37	(5)
Key Sport Marketing Concepts	42	(5)
Key Skills	47	(1)
Current Issues	48	(3)
Summary	51	(3)
Financial Principles Applied to Sport Management	54	(24)
Dennis R. Howard
Timothy D. DeSchriver
Key Words	54	(1)
Introduction	54	(6)
Key Concepts	60	(12)
Key Skills	72	(1)
Current Issues	73	(2)
Summary	75	(3)
Legal Principles Applied to Sport Management	78	(29)
Glenn M. Wong
Lisa Pike Masteralexis
Key Words	78	(1)
Introduction	78	(1)
History	79	(1)
Key Concepts	80	(19)
Key Skills	99	(1)
Current Issues	100	(2)
Future Issues	102	(2)
Summary	104	(3)
Ethical Principles Applied to Sport Management	107	(16)
Todd W. Crosset
Mary A. Hums
Key Words	107	(1)
Introduction	107	(1)
Ethical Considerations	108	(10)
Key Skills	118	(2)
Summary	120	(3)
PART 2 AMATEUR SPORT INDUSTRY
High School and Youth Sports	123	(18)
Dan Covell
Key Words	123	(1)
Introduction	123	(1)
History	124	(3)
Governance	127	(2)
Career Opportunities	129	(2)
Application of Key Principles	131	(5)
Summary	136	(1)
Case Study: The Court of King James II	137	(1)
Resources	138	(3)
Collegiate Sport	141	(25)
Carol A. Barr
Key Words	141	(1)
Introduction	141	(1)
History	142	(4)
Organizational Structure and Governance	146	(6)
Career Opportunities	152	(3)
Current Issues	155	(5)
Summary	160	(1)
Case Study: The Role of an Athletic Director	161	(1)
Resources	162	(4)
International Sport	166	(29)
Mireia Lizandra
James M. Gladden
Key Words	166	(1)
Introduction	166	(1)
History	167	(3)
The Globalization of Sport	170	(6)
Organization of the Olympic Movement	176	(8)
Career Opportunities	184	(2)
Current Issues	186	(4)
Summary	190	(1)
Case Study: Planning an International Football Tournament in Four U.S. Cities	191	(1)
Resources	192	(3)
PART 3 PROFESSIONAL SPORT INDUSTRY
Professional Sport	195	(26)
Lisa Pike Masteralexis
Key Words	195	(1)
Introduction	195	(2)
History	197	(10)
Key Concepts	207	(5)
Career Opportunities	212	(2)
Current Issues	214	(1)
Summary	215	(1)
Case Study: Drug Testing in the National Hockey League	216	(1)
Resources	217	(4)
Sports Agency	221	(32)
Lisa Pike Masteralexis
Key Words	221	(1)
Introduction	221	(1)
History	222	(8)
Sports Agency Firms	230	(4)
Career Opportunities	234	(9)
Current Issues	243	(4)
Summary	247	(1)
Case Study: King Sport Management	247	(3)
Resources	250	(3)
PART 4 SPORT INDUSTRY SUPPORT SEGMENTS
Facility Management	253	(19)
Nancy Beauchamp
Robert Newman
Michael J. Graney
Kevin Barrett
Key Words	253	(1)
Introduction	253	(1)
History	253	(3)
Types of Public Assembly Facilities	256	(2)
Facility Financing	258	(4)
Why Cities Subsidize Sport Facilities	262	(1)
Facility Management	263	(1)
Career Opportunities	263	(5)
Current Issues	268	(1)
Summary	269	(1)
Case Study: Facility Renegotiations in Order to Keep a Tenant	269	(2)
Resources	271	(1)
Event Management	272	(23)
James M. Gladden
Mark A. McDonald
Carol A. Barr
Key Words	272	(1)
Introduction	272	(1)
History	273	(1)
Sport Management/Marketing Agency Functions	273	(2)
Types of Sport Management/Marketing Agencies	275	(2)
Critical Event Management Functions	277	(10)
Career Opportunities	287	(2)
Current Issues	289	(1)
Summary	290	(1)
Case Study: Planning for a New Event	291	(1)
Resources	292	(3)
Sport Sales	295	(18)
Stephen M. McKelvey
Key Words	295	(1)
Introduction	295	(1)
History	296	(1)
Sales in the Sport Setting	297	(1)
Sales Strategies and Method	298	(5)
Key Skills: What Makes a Good Salesperson?	303	(1)
Sales Inventory	304	(5)
Summary	309	(1)
Case Study: Atlanta Falcons Embrace New Sales Approach	309	(4)
Sport Sponsorship	313	(27)
Stephen M. McKelvey
Key Words	313	(1)
Introduction	313	(1)
A Brief History of Sport Sponsorship	314	(3)
Sales Promotion in Sport Sponsorship	317	(10)
Sponsorship Packages	327	(1)
Sport Sponsorship Platforms	328	(2)
Evaluating Sport Sponsorships	330	(1)
Sponsorship Agencies	331	(1)
Current Issues	332	(3)
Summary	335	(1)
Case Study: The Marketing of the Heisman Trophy	336	(1)
Resources	337	(3)
Sport Communications	340	(20)
Andrew McGowan
Gregory Bouris
Key Words	340	(1)
Introduction	340	(1)
History	341	(1)
Key Topics	342	(12)
Career Opportunities	354	(2)
Current Issues	356	(1)
Summary	357	(1)
Case Study	358	(1)
Resources	358	(2)
Sport Broadcasting	360	(22)
Betsy Goff
Tim Ashwell
Key Words	360	(1)
Introduction	360	(2)
History	362	(4)
The Business of Broadcasting	366	(5)
Career Opportunities	371	(1)
Current Issues	372	(1)
Where Do We Go from Here?	373	(4)
Summary	377	(1)
Case Study: The Impact of New Media on Television Negotiations	378	(2)
Resources	380	(2)
The Sporting Goods and Licensed Products Industries	382	(17)
Dan Covell
Mary A. Hums
Key Words	382	(1)
Introduction	382	(1)
History	383	(3)
Industry Structure	386	(2)
Career Opportunities	388	(1)
Application of Key Principles	389	(5)
Summary	394	(1)
Case Study: To Retro or Not to Retro?	395	(1)
Resources	396	(3)
PART 5 LIFESTYLE SPORTS
The Health and Fitness Industry	399	(18)
Mark A. McDonald
William Howland
Key Words	399	(1)
Introduction	399	(4)
History	403	(1)
Business Principles	403	(5)
Legal and Ethical Issues	408	(1)
Career Opportunities	409	(2)
Current Issues	411	(1)
Summary	412	(1)
Case Study: Facing the Future with HealthFit	413	(2)
Resources	415	(2)
Recreational Sport	417	(19)
Laurie Gullion
Key Words	417	(1)
Introduction	417	(1)
History: The Modern Recreational Movement	418	(1)
Trends in Participation	419	(2)
Segments of the Recreation Industry	421	(3)
Career Opportunities	424	(3)
Current Issues	427	(4)
Summary	431	(1)
Case Study: Blazing New Trails	431	(2)
Resources	433	(3)
PART 6 CAREER PREPARATION
Strategies for Career Success	436	(14)
Mary A. Hums
Virginia R. Goldsbury
Key Words	436	(1)
Introduction	436	(4)
Finding a Job	440	(1)
Informational Interviewing	441	(2)
Marketing Yourself	443	(6)
Summary	449	(1)
Glossary	450	(17)
Index	467	(14)
About the Authors	481