9781284034172

Principles and Practice of Sport Management

by ; ;
  • ISBN13:

    9781284034172

  • ISBN10:

    1284034178

  • Edition: 5th
  • Format: Paperback
  • Copyright: 2014-08-29
  • Publisher: Jones & Bartlett Learning
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Table of Contents

Part1 Foundations of Sport Management
Chapter1 History of Sport Management
Chapter2 Management Principles Applied to Sport Management
Chapter3 Marketing Principles Applied to Sport Management
Chapter4 Financial and Economic Principles Applied to Sport Management
Chapter5 Legal Principles Applied to Sport Management
Chapter6 Ethical Principles Applied to Sport Management
Part2 Amateur Sport Industry
Chapter7 High School and Youth Sports
Chapter8 Collegiate Sport
Chapter9 International Sport
Part3 Professional Sport Industry
Chapter10 Professional Sport
Chapter11 Sports Agency
PartIV Sport Industry Support Segments
Chapter12 Facility Management
Chapter13 Event Management
Chapter14 Sport Sales
Chapter15 Sport Sponsorship
Chapter16 Sport Communications
Chapter17 Sport Broadcasting
Chapter18 The Sporting Goods and Licensed Products Industries
Part5 LifeStyle Sports
Chapter19 Golf and Club Management
Chapter20 Recreational Sport
Part6 Career Preparation
Chapter21 Strategies for Career Success

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