Principles of Public Speaking

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  • Edition: 15th
  • Format: Paperback
  • Copyright: 2004-01-01
  • Publisher: Allyn & Bacon
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Balancing skills and theory, this text emphasizes orality, technology, and critical thinking as it encourages students to see public speaking as a way to build community in today's diverse world. Within a framework that emphasizes speaker responsibility, critical thinking and listening, and cultural awareness, this classic text uses examples from college, workplace, political, and social communication to make the study of public speaking relevant, contemporary, and exciting for students. The brief but comprehensive text also offers students the latest in using technology in speechmaking and features a unique and exciting integrated text and technology learning system.

Table of Contents



1. Study Public Speaking in Higher Education.
Studying Public Speaking in Higher Education.
Speaking Of…Apprehension.
First-Time Fears.
Basic Elements in the Speechmaking Process.
Ethical Responsibilities for Speakers.
Your First Speech.
Speaking of…Ethics.
Ethics and Public Speaking.
Assessing Your Progress.

2. Getting Started.
Selecting and Narrowing Your Subject.
Speaking of…Skills.
Brainstorming to Generate Topics.
Determining Your Purposes and Central Idea.
Analysis of the Audience and Occasion.
Gathering Your Speech Material.
Making an Outline.
Practicing Aloud.
Developing Confident Delivery.
Speaking of…Apprehension.
State and Trait Apprehension.
Speaking of…Skills.
Practicing Your Speech.

3. Critical Listening.
Hearing and Listening.
Barriers to Good Listening.
Practical Listening Techniques.
Speaking of…Skills.
Good Note Taking and Active Listening.
Speaking of…Ethics.
Deliberately Misguiding Listeners.
Developing Skills for Critical Listening.
Assessing Your Progress.

4. Public Speaking and Cultural Life.
Understanding Cultural Processes.
Strategies for Communicating Unity Through Diversity.
Speaking of…Skills.
Rhetorical Framing.
Self-Identity in the Face of Difference.
Speaking of…Ethics.
Adapting to Varied Moral Codes.


5. Understanding Your Audience.
Analyzing Your Audience Demographically.
Analyzing Your Audience Psychologically.
Discovering Demographic and Psychological Factors.
Using Audience Analysis in Speech Preparation.
Developing Your Goals.
Developing Your Appeals.
Speaking of…Skills.
Handling Hostile Audiences.
A Sample Audience Analysis.
Speaking of…Ethics.
Using Audience Analysis Ethically.
Assessing Your Progress.

6. Finding and Using Supporting Materials.
Determining the Kinds of Supporting Materials You'll Need.
Speaking of…Skills.
How Much Is Enough?
Finding Supporting Materials.
Speaking of…Skills.
Conducting an Interview.
Using Source Material Responsibly.
Speaking of…Skills.
Choosing Supporting Materials.
Sample Outline for an Informative Speech: How We Breathe.
Sample outline for a Problem-Solution Speech: The Heartbreak of Childhood Obesity.
Speaking of…Ethics.
What Is the Ethical Response?
Assessing Your Progress.

7. Organizing and Outlining Your Speech.
Developing Your Speech Plan.
Speech-Centered Patterns of Organization.
Audience-Centered Patterns of Organization.
Outlining Your Speech.
Speaking of… Skills.
Memory and Organization.

8. Beginning and Ending Your Speech.
Capturing and Holding Attention.
Beginning Your Speech.
Speaking of…Skills.
How Long Should It Be?
Ending Your Speech.
Sample Outline for an Introduction and Conclusion: Friends Don't Let Friends Drive Drunk.
Speaking of…Ethics.
Revealing Responsible Intentions.


9. Wording Your Speech.
Selecting Your Style.
Speaking of…Skills.
Oral Versus Written Style.
Creating an Atmosphere.
Using Language Strategically.
Sample Speech: “On Accepting the Nobel Prize for Literature” by William Faulkner.
Speaking of…Ethics.
Assessing Your Progress.

10. Delivering Your Speech.
Selecting the Method of Presentation.
Using Your Voice to Communicate.
Speaking of…Skills.
Impromptu Speaking.
Using Your Body to Communicate.
Speaking of…Apprehension.
Breathe Through Your Fears.

11. Using Visual Aids.
The Functions of Visual Aids.
Types of Visual Support.
Strategies for Selecting and Using Visual Aids.
Speaking of…Ethics.
Can Pictures Lie?
Speaking of…Skills.
Using Visual Aids in Business.
Speaking of…Skills.
Using Visual Aids Effectively.
Assessing Your Progress.


12. Speeches to Inform.
Facts, Knowledge, and the Information Age.
Speaking of…Skills.
Choosing a Topic.
Essential Qualities of Informative Speeches.
Speaking of…Apprehension.
Information Overload.
Sample Outline: Servicing Your PC.
Tips for Developing Informative Speeches.
Sample Outline: What Is Diabetes?
Sample Speech: “The Geisha” by Joyce Chapman.

13. Speeches to Persuade.
Analyzing the Audiences of Your Persuasive Speeches.
Speaking of…Skills.
Persuading the Diverse Audience.
Organizing Persuasive Speeches: The Motivated Sequence.
Speaking of…Skills.
Inoculating Audiences Against Counterpersuasion.
Speaking of…Ethics.
Using Fear Appeals.

14. Argumentation and Critical Thinking.
Rational Thinking and Talking: Argumentation.
Evaluating Arguments.
Speaking of…Skills.
Evaluating Arguments.
Sample Outline for an Argumentative Speech: The Dangers of Chewing Tobacco.
Detecting Fallacies in Reasoning.
Tips for Developing Argumentative Speeches.
Speaking of…Skills.
Responding to Counterarguments.
Speaking of…Ethics.

15. Speaking at Community- and Group-Centered Events.
Community-Based Special Occasion Speeches.
Sample Introduction: Introducing a Classmate by Angela Vangelisti.
A Toast to Leo Brecker.
Sample Speech to Entertain: A Case for Optimism by Douglas Martini.
Group-Based Special Occasion Speeches.



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