Principles and Types of Speech Communication

by McKerrow, Raymie; Gronbeck, Bruce E.; Ehninger, Douglas; Monroe, Alan

• ISBN13: 9780321044259
• ISBN10: 0321044258
• Edition: 14th
• Format: Hardcover
• Copyright: 1999-09-01
• Publisher: Taylor & Francis

Summary

This highly esteemed introduction to public speaking offers comprehensive yet streamlined coverage of speech processes, preparation, channels and types. The new edition covers the theoretical as well as the practical aspects of public speaking. Hallmarks include a commitment to cultural sensitivity, with concrete advice for students on how they can speak effectively in a culturally diverse society, and a commitment to providing the most up-do-date research in the field. An accessible writing style that speaks to all students and excellent coverage of the use of computers and the Internet for speech research makes this revision the strongest ever.

Table of Contents

Contents	vii
A Note to Students and Teachers	xix
Acknowledgments	xxvii
Part One THE PROCESS OF SPEAKING PUBLICLY	1	(94)
The Academic Study of Public Speaking	3	(17)
Getting Started: Basic Tips for Speech Preparation and Delivery	20	(27)
Setting the Scene for Community in a Diverse Culture: Public Speaking and Critical Listening	47	(26)
Public Speaking and Cultural Life	73	(22)
Part Two PREPARATION	95	(126)
Analyzing the Audience and Occasion	97	(28)
Developing Ideas: Finding and Using Supporting Materials	125	(26)
Adapting the Speech Structure to Audiences: The Motivated Sequence and Patterns of Internal Organization	151	(32)
Maintaining Audience Attention and Involvement	183	(23)
Developing the Speech Outline	206	(15)
Part Three CHANNELS	221	(74)
Using Language to Communicate	223	(30)
Using Visual Aids in Speeches	253	(21)
Using Your Voice and Body to Communicate	274	(21)
Part Four TYPES	295	(124)
Speeches to Inform	297	(32)
Speeches to Persuade and Actuate	329	(26)
Argument and Critical Thinking	355	(25)
Building Social Cohesion in a Diverse World: Speeches on Ceremonial Occasions	380	(22)
Speaking at Conferences and Meetings	402	(17)
Credits	419	(2)
Index	421