A Prism on Globalization Corporate Responses to the Dollar

by Rangan, Subramanian; Lawrence, Robert Z.

• ISBN13: 9780815773597
• ISBN10: 0815773595
• Format: Paperback
• Copyright: 1999-08-01
• Publisher: Brookings Institution Press

Summary

This book explores how the global economy works and the role that multinational enterprises (MNEs) play in the phenomenon of globalization. Rangan and Lawrence examine the international pricing, sourcing, and trade responses of MNEs to shifts in the dollar, and suggest explanations for puzzling macro patterns evident in our international economy.

Author Biography

Subramanian Rangan, assistant professor of strategy and management at INSEAD in Fontainebleau, France, was awarded the Eldridge Haynes Prize by the Academy of International Business in October 1998 for his paper on the problems of search and deliberation in international exchange. Robert Z. Lawrence is a nonresident senior fellow and holder of the New Century Chair in International Trade and Economics at the Brookings Institution and professor of international trade and investment at Harvard University's Kennedy School of Government.

Table of Contents

A Borderless World and Nationless Firms?	p. 1
Pricing Responses of U.S. Multinationals	p. 23
Sourcing Responses of U.S. Multinationals	p. 49
Trade Responses of U.S. Multinationals	p. 93
Appendixes
Illustrative Models of International Pricing	p. 123
Case Studies of Responses to the Dollar at Three U.S. Firms	p. 143
Notes	p. 171
Index	p. 193
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