The Private Car of the Future: Technological and Corporate Strategies

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  • Format: Paperback
  • Copyright: 2014-01-30
  • Publisher: Intl Pub Marketing
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This collection of contributions from over 20 authors offers a prospective overview of the needs and predictions of the car industry and the desires of consumers. This great debate involves many players: policy makers and economists, energy players, car manufacturers, car users. The Energy challenges raised by mobility are closely linked to energy issues and to sustainable mobility. Electric vehicles have returned, bringing technical solutions and business models. The second part shows the new Trends in technology. How can car manufacturers compare the various sorts of motor technology available for private vehicles? Might current debates not have overlooked safety? Are CO2 emissions by far the principal topic? Other components of the car are now in the renewal process: the tires, the wheels. This book explores different strategies: US car manufacturers are using different ways to adapt, renew and rationalize the industry, and the same process is being applied in the rest of the world: Toyota's Prius hybrid technology is now at its third generation, Nissan-Renault is expecting electric cars to represent 30% of its sales in the next decade, BMW is looking for ways to improve the performance of the motor, the environment, and pleasure. State policies are now a much more important factor in the picture and the effects of these on industry is important factor for manufacturers. The picture of the US car industry, and that of the rest of the world, will be very much affected by the choice of strategies and alliances they make today. Some of present players will not be those of the next decade.

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