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9780826428561

The Problem of Political Marketing

by
  • ISBN13:

    9780826428561

  • ISBN10:

    0826428568

  • Format: Hardcover
  • Copyright: 2008-06-15
  • Publisher: Bloomsbury Academic
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Supplemental Materials

What is included with this book?

Summary

This book addresses both the use of marketing and its impact upon democracy.

Author Biography

Heather Savigny is Lecturer in Politics at the University of East Anglia.

Table of Contents

Political marketing : literature and practicep. 8
... And rational choice theoryp. 29
Implementing marketing in politicsp. 46
Ideologyp. 64
The language of political marketingp. 79
Marketing and malaisep. 96
Political marketing - a challenge to democracyp. 116
Bibliographyp. 121
Indexp. 143
Table of Contents provided by Blackwell. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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