Product Development Strategy Innovation Capacity and entrepreneurial firm performance in high-tech SMEs

by Tajvidi, Mina; Karami, Azhdar

• ISBN13: 9781137501370
• ISBN10: 1137501375
• Format: Hardcover
• Copyright: 2015-07-30
• Publisher: Palgrave Macmillan

Summary

Today's complex and turbulent business environment requires a more comprehensive view of product development strategy. Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy whist offering a novel tool for developing and discussing a multi-dimensional conceptual framework in strategic management in high-tech SMEs. This volume offers an excellent blend of theoretical frameworks and analytical techniques grounded in small and medium sized enterprises, and employs an innovative methodology for conceptualizing and analyzing the factors associated with product development strategy in small businesses.

Author Biography

Dr Azhdar Karami is Senior Lecturer in Strategy and Management at the Bangor Business School, Bangor University, UK. Azhdar's research interests include strategy innovation and entrepreneurship. He has published several books and journal articles in a number of leading international academic journals in the fields of strategy and small business management.

Mina Tajvidi is a research assistant at the Bangor University, Bangor Business School, UK. Her research and teaching interests are in the areas of strategic management, entrepreneurship and innovation in SMEs, and her doctoral research is focused on strategic management in small and medium enterprises. Mina has published and presented several papers in international conferences.

Table of Contents

1 Introduction
2 Literature review
3 Researching strategy
4 Product Development Strategy
5 Innovation capacity
6 Entrepreneurial firm performance
7 Final lessons and conclusion