Product Innovation: Leading Change through Integrated Product Development

by David L. Rainey

• ISBN13: 9780521066013
• ISBN10: 0521066018
• eBook ISBN(s): 9780511111945
• Edition: 1st
• Format: Paperback
• Copyright: 2008-06-19
• Publisher: Cambridge University Press
• More Book Details

Summary

This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.

Table of Contents

Preface

Product Innovation, Strategic Logic, & the New Product Development Process

Introduction to product innovation and new product development

Strategic logic of product innovation

New product development process and organizational aspects

Establishing the Foundation: the Conceptual Level

Identifying new produce opportunities: idea generation (phase 1)

Concept development and selection (phase 2)

New product development program definition (phase 3)

Product/market considerations, integrated product design and product architecture

Marketing strategies and methods: conceptualizing and designing the new product marketing campaign

Production strategies and methods: operational and manufacturing implications

Financial applications and implications

Design and development (phase 4)

Validation phase (phase 5)

Pre-commercialization (phase 6) and launch

Concluding remarks and insights about product innovation in the 21st century

Glossary

References

Table of Contents provided by Publisher. All Rights Reserved.