9781260135237

The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager

by
  • ISBN13:

    9781260135237

  • ISBN10:

    1260135233

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2019-07-01
  • Publisher: McGraw Hill
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Table of Contents

INTRODUCTION
WELCOME TO THE SECOND EDITION OF
THE PRODUCT MANAGER’S SURVIVAL GUIDE

CHAPTER 1
INTRODUCTION TO PRODUCT MANAGEMENT

CHAPTER 2
UNDERSTANDING THE ROLE OF THE PRODUCT MANAGER AND
ASSESSING YOUR PRODUCT MANAGEMENT ACUMEN

CHAPTER 3
NAVIGATING THE ORGANIZATION

CHAPTER 4
INFLUENCE AND THE ART OF BEING A PRODUCT MANAGER

CHAPTER 5
WHO’S THE CUSTOMER?

CHAPTER 6
GARNERING INDUSTRY AND COMPETITOR INSIGHTS

CHAPTER 7
GETTING FROM HERE TO THERE: PRODUCT STRATEGY
AND ROADMAPS

CHAPTER 8
AFTER STRATEGY: WHAT’S NEXT?

CHAPTER 9
EXECUTION: DEVELOPING AND LAUNCHING PRODUCTS

CHAPTER 10
HARNESSING DATA AND RUNNING THE PRODUCT’S BUSINESS

CHAPTER 11
IMPROVING YOUR EXPERIENCE AS A PRODUCT MANAGER

INDEX

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