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INTRODUCTION
WELCOME TO THE SECOND EDITION OF
THE PRODUCT MANAGER’S SURVIVAL GUIDE
CHAPTER 1
INTRODUCTION TO PRODUCT MANAGEMENT
CHAPTER 2
UNDERSTANDING THE ROLE OF THE PRODUCT MANAGER AND
ASSESSING YOUR PRODUCT MANAGEMENT ACUMEN
CHAPTER 3
NAVIGATING THE ORGANIZATION
CHAPTER 4
INFLUENCE AND THE ART OF BEING A PRODUCT MANAGER
CHAPTER 5
WHO’S THE CUSTOMER?
CHAPTER 6
GARNERING INDUSTRY AND COMPETITOR INSIGHTS
CHAPTER 7
GETTING FROM HERE TO THERE: PRODUCT STRATEGY
AND ROADMAPS
CHAPTER 8
AFTER STRATEGY: WHAT’S NEXT?
CHAPTER 9
EXECUTION: DEVELOPING AND LAUNCHING PRODUCTS
CHAPTER 10
HARNESSING DATA AND RUNNING THE PRODUCT’S BUSINESS
CHAPTER 11
IMPROVING YOUR EXPERIENCE AS A PRODUCT MANAGER
INDEX
