Product Placement in Hollywood Films : A History

by Segrave, Kerry

• ISBN13: 9780786419043
• ISBN10: 0786419040
• Format: Paperback
• Copyright: 2004-07-01
• Publisher: McFarland Publishing

Summary

This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film industry itself; it has grown dramatically in the past 25 years. From Maillard's Chocolates advertising with a shot of Cardinal Richelieu enjoying a hot cup of cocoa in 1895, to product placements in 2002's Minority Report, for which advertisers were rumored to have paid $25 million, this book explores the developing union of corporate America and Hollywood. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about advertising such activities as smoking and drinking in films, and "product displacement," or demands by companies to keep their products absent from unpopular or controversial films. Film stills and a bibliography complete the book.

Author Biography

Kerry Segrave is also the author of numerous works exploring film and culture

Table of Contents

Preface	1	(2)
1. Motion Pictures as Business Boosters: The Silent Era to 1926	3	(16)
2. The Talkies Arrive, Commercially Speaking: 1927-1932	19	(32)
3. War on Free Shows, Stars Sell Cars, Business Finds Its Voice: 1933-1944	51	(33)
4. Everything Follows the Film: 1945-1949	84	(16)
5. Television Ads Condition Filmgoers to Accept Commercials: The 1950's	100	(16)
6. Ad Trailers Make a Big Push: 1960-1981	116	(32)
7. Ad Trailers in the Modern Era: 1982-2003	148	(16)
8. Hollywood the Ad-Product Placement in the Modern Era: 1982-2003	164	(45)
9. Conclusion	209	(4)
Notes	213	(10)
Bibliography	223	(12)
Index	235