Product-Country Images: Impact and Role in International Marketing

by Papadopoulos; Nicolas

• ISBN13: 9781560242369
• ISBN10: 1560242361
• Edition: 1st
• Format: Hardcover
• Copyright: 1993-05-13
• Publisher: Routledge

Summary

This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketing strategy and consumer behavior. Thousands of companies use country identifiers as part of their international marketing strategy, and hundreds of researchers have studied the ways in which these identifiers influence behavior. As markets become more international, the more prominently the origin of products will figure in sellers' and buyers' decisions. The time is ripe for practitioners and academicians to delve into the insights offered in this seminal volume so as to better prepare for meeting the competitive challenges of the global marketplace. Product-Country Images is a wide-ranging and state-of-the-art book offering specific information and case studies to further understanding of the various aspects of this complex topic.

Table of Contents

About the Editors	xi
Contributing Authors	xiii
List of Referees	xvii
Foreword	xix
Warren J. Bilkey
Preface	xxi
PART I. THE MEANING OF PRODUCT AND COUNTRY IMAGES	1	(86)
What Product and Country Images Are and Are Not	3	(36)
Nicolas Papadopoulos
``But Who Knows Where or When'': Reflections on the Images of Countries and Their Products	39	(38)
Louise A. Heslop
Nicolas Papadopoulos
Missing a Strategic Opportunity: Managers' Denial of Country-of-Origin Effects	77	(10)
Johny K. Johansson
PART II. AN OVERVIEW OF RESEARCH	87	(70)
Mapping Country-of-Origin Research: Recent Developments and Emerging Avenues	89	(28)
C. Christopher Baughn
Attila Yaprak
Experiments on Country-of-Origin Effects: Review and Meta-Analysis of Effect Size	117	(40)
John P. Liefeld
PART III. METHODOLOGICAL AND BEHAVIORAL PERSPECTIVES	157	(98)
Estimating Demand Functions from the Country-of-Origin Effect	159	(20)
Israel D. Nebenzahl
Eugene D. Jaffe
A Multi-Cue Test of Country-of-Origin Theory	179	(18)
Erik Nes
Warren J. Bilkey
Personality Variables and the Made-in Concept	197	(26)
Sadrudin A. Ahmed
Alain d' Astous
Said Zouiten
Influence of Place-of-Production on Industrial Buyers' Perceptions	223	(22)
Sally Stewart
Edmen Chan
A Research Note on Country-of-Origin in Industrial Settings	245	(10)
Chwo-Ming Joseph Yu
Cheng-Nan Chen
PART IV. COUNTRIES AS ``PRODUCTS'' IN THE GLOBAL ARENA	255	(84)
Countries as Corporate Entities in International Markets	257	(28)
Francoise Graby
International Product Competitiveness and the 'Made in' Concept	285	(26)
Gabriele Morello
The Image of Countries as Locations for Investment	311	(28)
Chow Hou Wee
David T. E. Lim
Gilbert Y.W. Tan
PART V. INFLUENCES ON PRODUCT AND COUNTRY IMAGES	339	(114)
Environmental Influences on Country-of-Origin Bias	341	(16)
John C. Crawford
James R. Lumpkin
Temporal Shifts of Developed Country Images: A 20-Year View	357	(22)
Faramarz Damanpour
Images and Events: China Before and After Tiananmen Square	379	(22)
James A. Brunner
Alan B. Flaschner
Xiaogang Lou
Through the Looking Glass: Product-Country Images and International Trade Agreements	401	(32)
Louise A. Heslop
Marjorie Wall
Global Promotion of Country Image: Do the Olympics Count?	433	(20)
Eugene D. Jaffe
Israel D. Nebenzahl
Epilogue: Could You Please Pass the Salt?	453	(2)
Index	455