Production for Graphic Designers

by Pipes, Alan

• ISBN13: 9780879518158
• ISBN10: 0879518154
• Format: Hardcover
• Copyright: 1998-02-01
• Publisher: Overlook Pr

Summary

"This revised fourth edition embraces all the new and emerging technologies in graphics and print production, comprehensibly explaining the prepress and printing processes from traditional letterpress to the latest on-press CtP (computer-to-plate) digital offset and on-demand color printing. It also covers new workflows and spells out the many acronyms encountered by today's designers. As well as covering print, it provides an authoritative guide to working in digital media, particularly the internet."--BOOK JACKET.

Author Biography

Alan Pipes is a freelance writer, illustrator, webmaster, and part-time publisher, specializing in applications of computer technology to graphic design, illustration, and product design. He is the former editor of CadCam International

Table of Contents

1 INTRODUCTION	10	(14)
SOME HISTORY	13	(2)
Printing Pictures	15	(3)
Enter Lithography and Photography	18	(4)
Milestones in the History of Production Technology for Graphic Designers	21	(1)
GETTING STARTED: STUDIO EQUIPMENT	22	(2)
DESIGN TRAILBLAZERS	24	(48)
ZUZANA LICKO
2 TEXT & TYPE	26	(46)
What Equipment Do You Need to Get Started?	29	(1)
TYPE	29	(1)
Some History	29	(5)
The Language of Type	34	(2)
How Type Is Measured	36	(2)
Width and Spacing	38	(6)
Ems and Ens	39	(1)
Kerning and Tracking	39	(2)
Leading	41	(1)
Justification and Hyphenation	42	(2)
TEXT	44	(1)
Correcting Text Proofs	45	(1)
Casting Off and Copy Fitting	46	(1)
House Style	47	(1)
Choosing and Recognizing Typefaces	48	(8)
Serif or Sans Serif?	49	(1)
Earmarks	49	(7)
Legibility and Readability	56	(1)
TYPESETTING SYSTEMS	57	(1)
Hand Lettering and Calligraphy	57	(3)
"Strike on" or "Cold Metal" Setting	60	(1)
Hot Metal: Hand and Machine Setting	61	(2)
Phototypesetting	63	(1)
Computer Systems	63	(8)
More Choice of Typefaces	63	(1)
Quality and Flexibility of Digital Type	64	(1)
Type Manipulation and Custom Font Design	65	(3)
PostScript and True Type	68	(3)
SUMMARY	71	(1)
Hot Metal or Letterpress	71	(1)
Cold Metal or Strike-on	71	(1)
Photosetting	71	(1)
Computer Setting	71	(1)
DESIGN TRAILBLAZERS	72	(28)
ERIK SPIEKERMANN
3 ILLUSTRATION	74	(26)
What Equipment Do You Need to Get Started?	76	(1)
LINE AND TONE	76	(3)
Screens and Halftones	79	(5)
COLOR	84	(1)
Flat Color	84	(2)
Duotones	86	(1)
Full-color Reproduction	87	(1)
Color Separations	88	(2)
CHOOSING AND PREPARING ILLUSTRATIONS	90	(1)
Briefing an Illustrator or Photographer	90	(2)
Scaling and Cropping	92	(2)
Desktop Scanning	94	(1)
Drawing and Painting by Computer	95	(4)
SUMMARY	99	(1)
DESIGN TRAILBLAZERS	100	(18)
LUCILLE TENAZAS
4 MECHANICAL PREPRESS	102	(16)
What Equipment Do You Need to Get Started?	104	(1)
LAYOUT	104	(2)
Grids	106	(2)
Imposition	108	(3)
Paper Creep Allowance	110	(1)
Page Layout	111	(2)
REPRO	113	(1)
Film Make-up	113	(2)
Picture Proofing	115	(2)
Color Bars	116	(1)
SUMMARY	117	(1)
DESIGN TRAILBLAZERS	118	(36)
DAVID CARSON
5 DIGITAL PREPRESS	120	(34)
What Equipment Do You Need to Get Started?	123	(1)
HARDWARE AND SOFTWARE	123	(2)
Software	125	(1)
The Processor	126	(1)
Memory: ROM and RAM	126	(2)
Frame Buffers	127	(1)
Displays	128	(3)
Input Devices	131	(1)
Digital Cameras	132	(1)
Scanners	133	(2)
Output Devices: Laser Printers and Imagesetters	135	(7)
Hardcopy: Other Technologies	138	(4)
DIGITAL MAKE-UP	142	(1)
Page Layout Programs	143	(5)
Full-color Digital Prepress	148	(2)
CHOOSING A SYSTEM	150	(1)
Turnkey Systems	150	(1)
Selecting, Upgrading, and Networking the System	150	(2)
Health and Safety	152	(1)
SUMMARY	153	(1)
DESIGN TRAILBLAZERS	154	(44)
P. SCOTT MAKELA
6 ON PRESS	156	(42)
PAPER	159	(1)
The Raw Materials	160	(2)
Recycled Paper	162	(1)
Handmade Paper	163	(1)
Machine-made Paper	164	(2)
The Characteristics of Paper and Board	166	(3)
Choosing the Right Paper Stock	169	(1)
INKS	170	(1)
Formulation	170	(2)
Viscosity and Tackiness	172	(1)
Specifying Inks	172	(1)
SELECTING YOUR SUPPLIER	173	(1)
PRINTING PROCESSES	174	(1)
Offset Iithography	175	(7)
The Litho Press	178	(4)
Gravure	182	(1)
Letterpress	183	(1)
Flexography	184	(1)
Screenprinting	185	(2)
Collotype	187	(1)
Xerography	188	(2)
Creative Photocopying	188	(2)
Printing Processes: The Pros and Cons	190	(1)
Offset Litho	190	(1)
Gravure	190	(1)
Flexography	190	(1)
Screenprinting	190	(1)
Letterpress	190	(1)
Collotype	190	(1)
Xerography	190	(1)
Things That Can Go Wrong	190	(3)
FINISHING	193	(1)
Folding and Binding	194	(3)
SUMMARY	197	(1)
DESIGN TRAILBLAZERS	198	(23)
MALCOLM GARRETT
7 THE INTERNET	200	(21)
What Equipment Do You Need to Get Started?	203	(1)
WHAT IS THE INTERNET?	203	(1)
HOW TO GET STARTED	204	(1)
EMAIL	204	(1)
Decoding Internet Addresses	205	(1)
NEWSGROUPS	205	(1)
Chatting on the Net	206	(1)
Netiquette	206	(1)
Acronyms and Smileys	207	(1)
Ftp: Uploading and Downloading	207	(1)
WORLD WIDE WEB (WWW)	208	(1)
Designing for the World Wide Web	208	(6)
Do Designers Really Have to Learn HTML?	209	(1)
Writing Your Own Home Page	210	(3)
Optional Extras	213	(1)
Standard and Non-standard HTML	214	(1)
Graphics Formats: GIFs and JPEGs	215	(1)
Testing Your Pages	216	(1)
Publicizing Your Pages	216	(1)
Getting Organized	217	(1)
DESIGNING FOR THE SMALL SCREEN	218	(2)
SUMMARY	220	(1)
Appendix A: Standard Sizes for Paper, Books, and Envelopes	221	(2)
Appendix B: Trade Customs of the Printing Industry of North America	223	(1)
Appendix C: Customs of the Trade for the Manufacture of Books (UK)	224	(2)
Glossary	226	(8)
Abbreviations and Acronyms	234	(1)
Further Reading	235	(1)
Magazines and Journals	236	(1)
Picture Credits	237	(1)
Index	238