Production for Graphic Designers

by Pipes, Alan

• ISBN13: 9781585671595
• ISBN10: 1585671592
• Format: Hardcover
• Copyright: 2001-09-01
• Publisher: Overlook Pr

Summary

"This revised fourth edition embraces all the new and emerging technologies in graphics and print production, comprehensibly explaining the prepress and printing processes from traditional letterpress to the latest on-press CtP (computer-to-plate) digital offset and on-demand color printing. It also covers new workflows and spells out the many acronyms encountered by today's designers. As well as covering print, it provides an authoritative guide to working in digital media, particularly the internet."--BOOK JACKET.

Author Biography

Alan Pipes is a freelance writer, illustrator, webmaster, and part-time publisher, specializing in applications of computer technology to graphic design, illustration, and product design. He is the former editor of CadCam International

Table of Contents

Preface	9	(1)
Introduction	10	(16)
Some History	13	(2)
Printing Pictures	15	(3)
Enter Lithography and Photography	18	(3)
Milestones in the History of Production Technology for Graphic Designers	21	(1)
Getting Started: Studio Equipment	22	(4)
Design Trailblazers	24	(2)
Saul Bass
Text & Type	26	(52)
What Equipment do you Need to Get Started?	29	(1)
Type	29	(1)
Some History	29	(6)
The Language of Type	35	(2)
How Type is Measured	37	(2)
Width and Spacing	39	(6)
Ems and Ens	40	(1)
Kerning and Tracking	40	(1)
Leading	41	(2)
Justification and Hyphenation	43	(2)
Text	45	(1)
Correcting Text Proofs	46	(1)
Casting Off and Copy Fitting	47	(1)
House Style	48	(1)
Choosing and Recognizing Typefaces	49	(2)
Serif and Sans Serif?	50	(1)
Helvetica	51	(9)
Earmarks	51	(1)
Design Trailblazers	52	(8)
Zuzana Licko
Legibility and Readability	60	(1)
Typsetting Systems	61	(2)
Hand Lettering and Calligraphy	63	(1)
``Strike-on'' or ``Cold-metal'' Setting	64	(1)
Hot Metal: Hand and Machine Setting	65	(2)
Phototypesetting	67	(1)
Computer Systems	67	(8)
More Choices of Typefaces	67	(1)
Quality and Flexibility of Digital Type	68	(1)
Type Manipulation and Custom Font Design	69	(3)
PostScript and True Type	72	(3)
Summary	75	(3)
Hot Metal or Letterpress	75	(1)
Cold Metal or Strike-on	75	(1)
Photosetting	75	(1)
Computer Setting	75	(1)
Design Trailblazers	76	(2)
Erik Spiekermann
Illustration	78	(30)
What Equipment do you Need to Get Started?	80	(1)
Line and Tone	80	(3)
Screens and Halftones	83	(5)
Color	88	(1)
Flat Color	88	(1)
Duotones	89	(1)
Full-color Reproduction	90	(2)
Color Separations	92	(2)
Cultural Implications of Color	94	(1)
Designing for Disability Access	95	(1)
Choosing and Preparing Illustrations	96	(1)
Briefing an Illustrator or Photographer	96	(1)
Scaling and Cropping	97	(3)
Desktop Scanning	100	(1)
Drawing and Painting by Computer	100	(3)
Copyright	103	(2)
Summary	105	(3)
Design Trailblazers	106	(2)
Lucile Tenazas
Prepress	108	(24)
What Equipment do you Need to Get Started?	110	(1)
Layout	110	(2)
Grids	112	(2)
Imposition	114	(3)
Paper Creep Allowance	116	(1)
Page Layout	117	(1)
Digital Make-Up	117	(1)
Page Layout Programs	118	(3)
E-books	121	(1)
Make a Preflight Check	122	(1)
Full-color Digital Prepress	123	(1)
Color Management	124	(1)
Repro	125	(1)
Film make-up	125	(2)
Picture Proofing	127	(2)
Color Bars	129	(1)
Summary	129	(3)
Design Trailblazers	130	(2)
David Carson
Computers and Their Peripherals	132	(28)
What Equipment do you Need to Get Started	135	(1)
Hardware and Software	135	(2)
Software	137	(1)
The Processor	138	(1)
Memory: ROM and RAM	138	(1)
Frame Buffers	139	(1)
Displays	139	(3)
Input Devices	142	(2)
Digital Cameras	144	(1)
Scanners	144	(3)
Output Devices: Laser Printers and Imagesetters	147	(7)
Hardcopy: Other Technologies	150	(4)
Choosing a System	154	(1)
Turnkey systems	154	(1)
Selecting, Upgrading, and Networking the System	155	(1)
Health and Safety	156	(1)
Summary	157	(3)
Design Trailblazers	158	(2)
Neville Brody
On Press	160	(46)
Paper	163	(1)
The Raw Materials	164	(2)
Recycled Paper	166	(1)
Handmade Paper	167	(1)
Machine-made Paper	168	(2)
The Characteristics of Paper and Board	170	(3)
Choosing the Right Paper Stock	173	(1)
Inks	174	(1)
Formulation	174	(2)
Viscosity and Tackiness	176	(1)
Specifying Inks	176	(1)
Selecting Your Supplier	177	(1)
Printing Processes	178	(1)
Offset Lithography	179	(6)
The Litho Press	182	(3)
Gravure	185	(1)
Letterpress	186	(3)
Flexography	189	(1)
Screenprinting	189	(2)
Collotype	191	(1)
Xerography	192	(1)
Digital Print	193	(1)
Digital Print Technologies	193	(1)
Emerging Print Technologies	194	(1)
Printing Processes: The Pros and Cons	195	(1)
Offset Litho	195	(1)
Gravure	195	(1)
Flexography	195	(1)
Screenprinting	195	(1)
Letterpress	195	(1)
Collotype	195	(1)
Xerography	195	(1)
Digital Print	195	(1)
Things That Can Go Wrong	196	(3)
Finishing	199	(1)
Folding and Binding	199	(4)
Summary	203	(3)
Design Trailblazers	204	(2)
Malcolm Garrett
The Internet	206	(24)
What Equipment do you Need to Get Started?	209	(1)
What is the Internet?	209	(1)
How to Get Started	210	(1)
Email	211	(1)
Decoding Internet Addresses	212	(1)
Newsgroups	212	(1)
Chatting on the Net	213	(1)
Netiquette	213	(1)
Acronyms and Smileys	213	(1)
Ftp: Uloading and Downloading	214	(1)
World Wide Web (WWW)	214	(1)
Designing for the World Wide Web	215	(7)
Do Designers Really Have to Learn HTML?	216	(1)
Writing Your own Home Page	217	(4)
Optional Extras	221	(1)
Standard and Non-standard HTML	222	(1)
Graphics Formats: GIFs and JPEGs	223	(1)
Testing Your Pages	224	(1)
Publicizing Your Pages	224	(1)
Human Factors in Website Design	225	(1)
Designing for the Small Screen	226	(1)
Summary	226	(4)
Design Trailblazers	228	(2)
Tomato
Appendix A: Standard Sizes for Paper, Books, and Envelopes	230	(2)
Glossary	232	(11)
Abbreviations and Acronyms	243	(1)
Further Reading	244	(1)
Web Site Resources	245	(1)
Magazines and Journals	246	(1)
Organizations	247	(1)
Picture Credits	248	(1)
Index	249