Professional Search Engine Optimization with PHP : A Developer's Guide to SEO

by Darie, Cristian; Sirovich, Jaimie

• ISBN13: 9780470100929
• ISBN10: 0470100923
• Format: Paperback
• Copyright: 2007-04-16
• Publisher: Wrox

Summary

Maybe you're a great programmer or IT professional, but marketing isn't your thing. Or perhaps you're a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

Author Biography

Jaimie Sirovich is a search engine marketing consultant. He works with his clients to build them powerful online presences. Officially Jaimie is a computer programmer, but he claims to enjoy marketing much more. He graduated from Stevens Institute of Technology with a BS in Computer Science. He worked under Barry Schwartz at RustyBrick, Inc., as lead programmer on e-commerce projects until 2005. At present, Jaimie consults for several organizations and administrates the popular search engine marketing blog, SEOEgghead.com.

Cristian Darie is a software engineer with experience in a wide range of modern technologies, and the author of numerous books and tutorials on AJAX, ASP.NET, PHP, SQL, and related areas. Cristian currently lives in Bucharest, Romania, studying distributed application architectures for his PhD. He’s getting involved with various commercial and research projects, and when not planning to buy Google, he enjoys his bit of social life. If you want to say “Hi,” you can reach Cristian through his personal web site at http://www.cristiandarie.ro.

Table of Contents

You: Programmer and Search Engine Marketer

A Primer in Basic SEO

Provocative SE-Friendly URLs

Content Relocation and HTTP Status Codes

Duplicate Content

SE-Friendly HTML and JavaScript

Web Feeds and Social Bookmarking

Black Hat SEO

Sitemaps

Link Bait

IP Cloaking, Geo-Targeting, and IP Delivery

Foreign Language SEO

Coping with Technical Issues

Case Study: Building an e-Commerce Catalog

Site Clinic: So You Have a Web Site?

WordPress: Creating a SE-Friendly Blog

Simple Regular Expressions

Glossary

Index

Table of Contents provided by Publisher. All Rights Reserved.