Professional Search Engine Optimization with ASP.NET : A Developer's Guide to SEO

by Darie, Cristian; Sirovich, Jaimie

• ISBN13: 9780470131473
• ISBN10: 0470131470
• Edition: 1st
• Format: Paperback
• Copyright: 2007-09-04
• Publisher: Wrox

Summary

Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.Written for the ASP.NET developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings.What you will learn from this bookUnderstand the criteria that influence search engine rankingsCreate keyword-rich URLs using ASP.NET, ISAPI_Rewrite, and UrlRewriter.NETUse HTTP Headers to properly indicate the status of web documentsCreate optimized content and cope with duplicate content effectivelyAvoid being the victim of black hat SEO techniquesUnderstand and implement geo-targeting and cloakingUse site maps effectively-for users as well as search enginesSEO enhancements that can easily be applied to an existing web siteBuild a search engine-friendly e-commerce catalogWho this book is forThis book is for ASP.NET developers who need to incorporate search engine optimization principles into their web applications, as well as marketers who want to gain a better understanding of the technologies involved in search engine marketing.Enhance Your Knowledge Advance Your CareerWrox Professional guides are planned and written by working programmers to meet the real-world needs of programmers, developers, and IT professionals. Focused and relevant, they address the issues technology professionals face every day. They provide examples, practical solutions, and expert education in new technologies, all designed to help programmers do a better job.

Author Biography

Cristian Darie is a software engineer with experience in a wide range of modern technologies, and the author of numerous books and tutorials on AJAX, ASP.NET, PHP, SQL, and related areas. Cristian currently lives in Bucharest, Romania, studying distributed application architectures for his PhD. He’s getting involved with various commercial and research projects, and when not planning to buy Google, he enjoys his bit of social life. If you want to say “Hi,” you can reach Cristian through his personal web site at http://www.cristiandarie.ro.

Jaimie Sirovich is a search engine marketing consultant. He works with his clients to build them powerful online presences. Officially Jaimie is a computer programmer, but he claims to enjoy marketing much more. He graduated from Stevens Institute of Technology with a BS in Computer Science. He worked under Barry Schwartz at RustyBrick, Inc., as lead programmer on all eCommerce projects until 2005. At present, Jaimie consults for several organizations and administrates the popular search engine marketing blog, SEOEgghead.com.

Table of Contents

Acknowledgments

Introduction

You: Programmer and Search Engine Marketer

A Primer in Basic SEO

Provocative SE-Friendly URLs

Content Relocation and HTTP Status Codes

Duplicate Content

SE-Friendly HTML and JavaScript

Web Feeds and Social Bookmarking

Black Hat SEO

Sitemaps

Link Bait

Cloaking, Geo-Targeting, and IP Delivery

Foreign Language SEO

Coping with Technical Issues

Case Study: Building an E-Commerce Store

Site Clinic: So You Have a Web Site?

WordPress: Creating an SE-Friendly Blog

Simple Regular Expressions

Glossary

Index

Table of Contents provided by Publisher. All Rights Reserved.